Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting. Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend. Trending TonesEvery year since 2008, Pantone has announced their Color of the Year. It’s a specific shade that representatives have selected in order to suit the perceived tone of the year ahead. This year, the choice is 16-1546 Living Coral. It’s described as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”. It’s playful, bold and expressive, without being too overpowering or loud. Get ready to see a lot more of this shade this year – and maybe even find a way to use it for yourselves. You don’t have to stick with Living Coral, of course. It’s all about finding the colors that resonate with your brand. So, how can color be used with greater intention in your videos? Glad you asked. Influence the Mood of Your ContentDifferent colors portray different moods, and thus can be used to carefully engineer the tone of your video. Depending on what you are sharing with your audience, some colors will be more suited to your project. For instance, a lot of yellow imagery can appear warm and optimistic, but the use of grey tones feels calm and sleek. Pantone’s Living Coral shade is a mixture of oranges and pinks, hence its warmth and “life-affirming” nature. Use this in your videos to appear confident and passionate about the services you’re advertising. Try pairing it with pale grays to provide an air of calm elegance, or pops of other pinks and oranges for optimism and creativity. This could even relate to the shades or tones of the colors you’ve chosen. For instance, numerous advertisements, movies and short films use black and white with a pop of color highlighting an important object or moment. It helps our brains to hone in on what is most important. Put this to the test in your own videos to pull the focus to a particular element, product or moment. Different Colors and Their MeaningTo help you get started, here is a summary of the types of emotions different colors typically inspire:
The right mix of colors is highly subjective and nuanced. Play with different options to see what works best for your brand or project. BrandingWhen sharing your content online, it remains important to have consistent branding so that you are recognizable and easily remembered. It’s worthwhile to ensure your color choices are consistent across all of your media, especially video. For example, if your logo is primarily green, white, and brown, make sure you transfer these colors across into your video. This could be for text and subtitles, or even the color scheme on set. If you are choosing to make animated content, you have even more freedom with the colorful elements you might use. A great example of this is Apple. Apple’s products are undeniably recognizable with so many of us using their products every day. Their branding is so powerful that they can create advertisements without the need for excessive words or even putting their name to it. Their use of white space is sleek and elegant, showcasing the products without confusing the images with information. Minimalistic advertising is powerful and intriguing, and much of their success is down to their simple color and design choices. Nike uses a similar tactic but with a heavy use of black backgrounds and bright pops of color. The resulting contrast feels sophisticated and striking. Visual ImpactColor is an important visual element, and can be particularly impactful and memorable when used with intention. Matching color palettes is crucial (Pantone even suggest a variety of palettes to complement their Living Coral). Color blocking the scenes in your videos is another way to pack a visual punch – Wes Anderson does it for a reason. Take this music video for singer-songwriter Tessa Violet’s song ‘Bad Ideas’. Every shot is color-coded and the matching elements are pleasing to see. Techniques like this make your content more memorable even if only viewed in passing. Creating video with impactful visuals can grow your brand recognition because viewers are more likely to recall the striking imagery. By standing out, your company will be more like to be top-of-mind for your viewers. (More about upping your brand recognition here.) Colorful SuperheroesA great example of using color for visual impact is the Superhero series we produced to promote the SproutVideo platform. As you can see in the video showcasing our video website features, we used bold colors against a neutral office setting to create contrast and capture attention. We also intentionally coordinated our heroes’ costumes with the animations in the videos to help reinforce the “superpowers” they represented, such as video marketing, video privacy, and more. Make this year a colorful one for you and your business. Embracing the right color palette allows you to go above and beyond with video content your audience is sure to love. Keep us in the know with how your color palette experiments grow at @sproutvideo, or in the comments below! from SproutVideo https://sproutvideo.com/blog/how-to-use-color-to-make-your-videos-stand-out.html via IFTTT from https://johnsmith0190.tumblr.com/post/182434084463 from https://alvindukes.blogspot.com/2019/01/how-to-use-color-to-make-your-videos.html
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Hoverboards Are Hard To Learn You have to see this hilarious video of a guy trying out a hoverboard for the first time and realizing that it really is not as easy as it looks. This homemade video is priceless. We get to see how a group of friends are hanging out and drinking some […] The post Hoverboards Are Harder Than They Look appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/17/hoverboards-are-harder-than-they-look/ Octopus Hides Among Plants We have an interesting video from the ocean today. This cool video was recorded by a diver who somehow managed to see an octopus hide and camouflage among some underwater plants. The video shows how the diver tries to communicate to the camera that there is an octopus over here. He […] The post Octopus Hides Among the Plants appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/17/octopus-hides-among-plants/ Meerkat Nap This is a must watch cute video of a meerkat taking a nice nap on top of a cat. It’s a very cute site you most likely have never had the luck to witness. This is very likely a first for all of us. First of all, it’s not everyday you see a […] The post Meerkat Nap appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/16/meerkat-nap/ Bulldog Puppy Enjoys Swing We got another must watch cute video. This time the video is about an adorable bulldog puppy on a swing at a park! The little guy is just too cute just sitting on the swing chilling enjoying the playground swing. The video starts and ends with the camera pointing at the […] The post Bulldog Puppy Really Enjoys Swing at Playground appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/16/bulldog-puppy-really-enjoys-swing-at-playground/ Surprise Photo for Photographer Today we have a pretty crazy video for everyone. In this video we get to see how a drag race photographer accidentally captures an accident with his camera. The video begins on the side of a drag race track. The photographer behind the camera seems to be there to try and […] The post Surprise Photo Finish for Photographer appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/16/surprise-photo-finish-photographer/ In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project, and where to use them. As you’ll see, this clever approach allows you to extract maximum value from your investment in video. You have probably heard it dozens of times by now: if you aren’t leveraging video content to help grow your business these days, you are going to be left behind by the competition. But beyond the general advice that you “must have video”, how do you best utilize the content you produce to achieve the results you need? How can you ensure that you will squeeze every bit of value from your video productions, making your investment in their quality worthwhile? In this post, we’ll walk you through common pitfalls to avoid, as well as a strategy for success to maximize your video ROI. Common Problems That Impact Video ROIIn our experience, there are some common issues that crop up time and again when companies get started with video production projects. Here’s our breakdown of what can go wrong, and how to avoid these types of problems. Overwhelming OptionsIf you are new to the world of video content marketing and branding, the options can be overwhelming at first. The production process itself can seem opaque, with an endless assortment of vendors to choose from, equipment names that may mean nothing to you, and seemingly infinite platforms and formats to consider. You may have dipped your toe in the pool with the simple idea of “I’ll make a video, put all of my messaging into it, and set it loose in the wild”. For many companies, this is as far as they get during the planning stage. Then, when they run up against obstacles or have trouble tracking the returns their videos provide, they get discouraged. Cutting CornersThe first alternative that may come to mind is to try to reduce cost of your video productions. The reality is that you shouldn’t cut too many corners when it comes to video. Often, these shortcuts will end up costing you more in the long run. For instance, shooting at a lower quality will quickly make your video look dated. Bad lighting, poor audio, or shaky footage can also torpedo an otherwise sound idea for a video. Getting More Out Of Your ProjectInstead, sometimes the best way to maximize the value of your video production is to create more than one video from the same footage, and to plan for that goal from the very beginning. While this may not work with all video productions, it can be a powerful tool in the right situation and result in more effective videos that target specific people in your audience. With that in mind, here are a few tips to get you started. Start With the AudienceWho specifically you are talking to, and what interests them? To produce a video that resonates, you need to understand your audience. It may even be worth your while to create specific viewer personas to help you finesse your messaging. Compile information about viewer demographics, location, devices, and any information you can find about where they like to hang out online. Do they read certain publications? Which social media platforms do they use? What kind of content does well on those sites? The more details you have about your intended audience, the more likely you’ll be able to produce an engaging video for them. Craft Your Messaging CarefullyNow that you know who you’re talking to, consider what you want to say to them. One of the most important pieces of advice when it comes to producing videos is to pare down your messaging, especially if it’s a broad overview or general branding video. One mistake businesses make when they’re new to the world of video production is cramming all of their talking points into a single video and then dropping it onto their home page. This doesn’t work for a number of reasons. First, by diluting each message with other messages that may not be relevant to the viewer you are engaging, you are weakening all of them. Also, your video will likely run too long for modern internet attention spans, especially for viewers mismatched with your format. For instance, C-level viewers at a large corporation will want a video they watch to be much shorter than a detail-oriented engineer might. So what do you do? Identify Your Key Viewer PersonasFor most businesses, there is an assortment of archetypal viewers that you are probably aware of through your own market research. Here are some examples: • High-level viewers – these could be CEOs or they could be the average customer who just wants a mile-high view of your offering. • Edification viewers – these people may be more interested in what your customers or professional reviewers have to say than anything else. • Technical viewers – these viewers want to get into the nitty gritty of what your company does or how its products and services work. Once you have some target audience members and interests mapped out, you can jump into the most important phase of any video production: planning. Map Your Messaging to Your ViewersFor each kind of viewer, pick a few pieces of messaging that you absolutely must convey to them. This could be as simple as how you want them to feel about your brand, or it could be as detailed as specific technical aspects of your offering that are vital for a customer to understand. The most important thing to do is to make sure you are matching these pieces accurately with the archetypes you have identified in the previous step. Here is a general breakdown of concepts and common viewer archetypes, though yours could be different: • High-level viewers – brand “tone”, emotional story, establishing visual language of your business. • Edification viewers – show customers getting results, show real world examples, show smiling, happy faces. • Technical viewers – product shots, detailed close-ups, shots that show process or “how to”. Viewer Venn DiagramsOnce you have these kinds of details mapped out, you can start to look for overlap between them. This can be covered in the scriptwriting phase, or it may be useful to do it through rough storyboards or shot lists. A good video production company should be able to assist you with this part of the planning process, but you may find it beneficial to do a pass on your own. After all, no outside vendor is going to know your business and your product or service as well as you. Being able to hand them a list and show them exactly what you want is going to be an invaluable resource. So what kinds of elements of a video might overlap between these viewers? Showing customers achieving results and their smiling faces lines up well with creating a brand tone and emotional story, for instance. Detailed close-ups and product shots can establish visual language as well as show real world examples of customers using your product. The more you look at your messaging in this way, the easier it becomes to see multiple purposes for all of the shots you will need to acquire on the production day. Once you have some experience with this process, you’ll be doing it automatically when you create video concepts. Writing the Script and Bringing the Shot Lists TogetherNow that you have a list of shots that coincide with each audience, you can begin writing your scripts. This could include anything from questions to ask existing customers in order to capture sound bites to a voiceover script—in fact, it will be probably include both for this process. Take your shot lists and place them alongside the different voiceovers and you will start to see a blueprint emerge. You now have three scripts: the high level “emotional branding” video, the customer-focused video and the technical video. Each will use many or all of the same visuals, each spun in different directions by voiceovers or sound bites. Design a Roadmap With Your ContentOne final piece you will need is the roadmap for sharing your content. Since you have gone through the trouble of planning out videos that target and appeal to specific viewers, you want to be intentional with where and how you share your videos. Short, promotional videos are ideal to share on social media. There, they can build brand awareness and help you reach new audiences. Whether you’re using your videos in ads, or sharing them with specific groups or hashtags, you can be very targeted while still reaching a broad audience. Your longer videos that tell more of your brand story likely belong on your website or blog. A professional video hosting provider will offer the tools you need to ensure the videos help bolster your on-site SEO, while engaging viewers and keeping visitors on your website. Tools like custom post-play screens or email capture can help continue the conversation once you catch their eye. Producing the Video and Managing ScopeThis is where a professional video production company comes in. After sharing your plan with them, it will be up to them to ensure the logistics of shooting and the scope of the required footage is manageable within your budget and time constraints. Adjustments to the scripts and shot lists may be in order, but by collaborating with a vendor that is familiar with the ins and outs of the process, you can agree on a schedule that isn’t too ambitious while still covering enough bases to capture the shots you need. This includes discovering which shots will work as both long takes (for demonstrations) and shorter snippets (for pure visual flare or emotional resonance), and building those into the schedule with multiple end uses in mind. Final ThoughtsThis process will not replace all kinds of productions. Some very technical videos may take a long time to shoot, for example. Sometimes capturing just the right footage for high-level content takes a type of artistry that can’t be rushed. But for the right kinds of projects and with a well-thought out plan, creating multiple videos out of a single project can be a great way to maximize your investment in video production and ensure you’re talking to the right audience with the right message. from SproutVideo https://sproutvideo.com/blog/maximize-investment-video-production.html via IFTTT from https://johnsmith0190.tumblr.com/post/182047691658 from https://alvindukes.blogspot.com/2019/01/how-to-maximize-your-investment-in.html The average salary for Cisco Certified Network Professional is $109,000 in the United States Interested in making $109k per year? Then take a look at the complete overview of Cisco 300-101 certification exam: The Cisco 300-101 certification exam is an essential evaluation test of one’s expertise in the implementation of Cisco IP Routing. The exam leading […] The post Students Who Pass These Certification Tests Can Make Over $100k Per Year appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/15/students-who-pass-these-certification-tests-can-make-over-100k-per-year/ weirdly Satisfying Animation We have a very short but cool animation video to share with the world today. This is a very oddly satisfying digital art animation. It is a 3D animation loop, the video plays over and over like a gif. The animation shows some shiny parts over some pink conveyor belts that pretty […] The post Oddly Satisfying Digital Art Animation appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/15/oddly-satisfying-digital-art-animation/ Dog doesn’t know how to play with new toy We have a funny cute video of a golden retriever named Ridley trying to figure out what the owner expects of him. This is a funny short video that all pet lovers will most likely enjoy. This homemade clip begins with the owner of the dog […] The post How Do I Play With This? appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/01/15/how-play-with-this/ |
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