It is easy to assume that this is an overpriced attendance event. There are many ‘experts’ in the field that sell their knowledge at a high price, but there are many options out there for those being conscious of their finances looking to learn more. Whatever you opt for, whether this be online tutorials to […] The post Finance Courses – Are They Worth It? appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/03/30/finance-courses-are-they-worth-it/
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Sometimes, you can choose when to participate in a fun and lighthearted online trend. Other times, that decision is made for you by crises that force you to upend your best laid plans. So, how do you know when to sit out a trend or jump on it? And, what should you do if you don’t have a choice? In this post, we’ll be examining Ryan Reynolds’ Aviation Gin’s video ad response to the now infamous Peloton holiday ad. We’ll also take a more sober look at how to handle crises that subsume your existing campaigns. Capitalizing on trends isn’t something new. For many years, individuals and companies have used other content as jumping-off points to create their own viral moments. You can propel your brand forward if you seize the opportunity of a trending topic. Ryan Reynolds and his team did just that. The Peloton WomanFirst, a quick recap of the Peloton ad. A woman receives a Peloton bike from her husband for Christmas. She tracks her fitness journey by creating videos throughout the year, which she then reviews with her husband the following Christmas. Many thought the woman looked scared, or that it was rude for the husband to buy her a workout bike since it implied she wasn’t fit enough. Others argued the workout bike was most likely something they would have discussed considering it’s over $2,000, or that it had actually been on her wishlist. Check out the ad below and decide for yourself. Regardless of your take on the ad, the internet was set ablaze in response to the video. This is where Hollywood actor and owner of Aviation Gin, Ryan Reynolds comes in. Aviation Gin quickly came up with an excellent video ad to capitalize on the Peloton bike controversy. The concept was very simple. It featured the same actress from the Peloton ad drinking Aviation Gin with a blank stare. She is accompanied by two friends who are clearly there for support. The ad ends with the woman’s friends saying off-camera, “You look great, by the way!” All-in-all, it was a not so subtle way to express the internet’s opinion of the original Peloton ad. See the Aviation Gin ad below. When to Capitalize On A Trending TopicSo why did this work so well, and how can you know if this a tactic you should try? There are a few specific elements that contributed to Aviation Gin’s success with this ad. Does It Work For Your Brand?One of the reasons this ad worked so well for Aviation Gin is because it fits their brand. Ryan Reynolds is known for being a jokester. This includes his role as funny anti-hero Deadpool, pranks he pulls with his wife, and other advertising he has done for Aviation Gin. This set him and his team up perfectly for the tongue-in-cheek ad above. If Aviation Gin was owned by someone else, or had a history of “safe” marketing, the message might not have landed as well. In other words, don’t force it. Assess the trending topic from different angles. If it fits with your brand, you should be good. Don’t Overthink ItComing up with content ideas is difficult enough, let alone one with a ticking clock. While we all want to create that video response that will explode and go viral, it’s important to keep a level head when workshopping ideas. If you look at the Aviation Gin ad, it is actually a very simple concept. The wife from the Peloton ad needs a drink after escaping from her relationship. It is super relatable, extremely straightforward, and not very complicated. This type of simplicity has been around for a while. You might remember Oreo’s brilliant “You can still dunk in the dark” post from Superbowl XLVII, or Tide responding to people eating Tide Pods with a simple message of “No” from Rob Gronkowski. Simple messages seem to work better. It’s not just the message that’s simple, either. It’s also the production. When faced with a quick turnaround time, you can’t pull off an elaborate video shoot. Filming Gronk saying no, or three women seated at a bar, are both great examples of relatively easy video shoots done well. Watch For Trending TopicsKeeping tabs on trending topics on the internet should be something on every marketer’s agenda. The Aviation Gin ad would never have happened if someone wasn’t paying attention. Stick to social platforms or news outlets that are most relevant for your company. You don’t have to follow every single trend. If you find an interesting trend, try to assess whether you think it will last long enough to engage with. Usually, when public opinion is sharply divided, such as the blue and black or white and gold dress, the trend will persist for longer than usual. The controversy sustains conversations as more and more people chime in. Your brand might not be a fit for most trending topics, but when one does come along, you’ll want to be in the know early on. This leads to our next point – timing. TimingWhen something goes viral or becomes a major trending topic, timing is everything. The internet moves at a million miles an hour. That huge trending topic could be dethroned in a matter of days. Ryan Reynolds and his team conceived, filmed, edited, and shared the Aviation Gin ad within fifteen days of the Peloton ad’s release. Such quick turnaround is extremely impressive. Ryan Reynolds says it best in a quote from the New York Times about his company’s ad response:
If the other aspects of using this tactic align, respond quickly, and you just might just be able to capitalize on it. When A Topic Can’t Be IgnoredSome situations hit all of the aspects above, but you still might have to proceed with caution. These could be risky, controversial, or highly sensitive topics. One very relevant example would be a global crisis like the COVID-19 pandemic. It can be hard to know what to communicate publicly as a brand in times like these because the crisis will rightly dominate all news cycles and discussions both online and off. We have a few tips for how to adapt your messaging to these circumstances. Don’t Avoid It EntirelyWhile not every company can address situations like this directly, it’s important to at least acknowledge the greater context in any marketing communication. If you continue making videos or content as usual, it might be seen as a bit insensitive. If you have a specific message you’d like to share with your audience, do it through video. A video response is the best way to comfort those looking at your brand for reassurance. For instance, some companies create direct messages to address their audience, like this message from JetBlue’s President and COO, Joanna Geraghty. If that doesn’t align with your brand, or isn’t possible, another option is to gear your content towards situations people will relate to. Door Dash does this extremely well in their newest video, Open for Delivery. Adjust AccordinglyNow more than ever, people will be looking for interesting stories, compassion, and even distractions in some cases. Whether sharing serious or lighthearted content, acknowledge the context in which you’re sharing it, and try to tap into the commonality of everyone’s shared experiences with your messaging. Most companies can continue what they’re doing, but make small changes to better serve their audience. Others may have to scrap campaigns entirely. For example, Coors Light had planned to run an ad called “Official Beer of ‘Working’ Remotely,” in conjunction with March Madness. They’ve since canceled that campaign because it could have been seen as insensitive. Adjustments like this are exactly what’s needed when the rug gets pulled out from under your feet. Be HelpfulWith positive trends like the Peloton bike ad, you look for opportunities for your brand to gain exposure. In a crisis, you simply look for ways to be helpful. Many people will be online searching for ways to make their current situation better. Try to position your videos and messages in a way that can provide useful information. At SproutVideo, we’re in the process of creating new content geared towards helping people create videos at home and by themselves since many people are facing that task for the first time. It’s not much, but it’s our area of expertise, so we’re doing what we can to make people’s lives easier until we can go back to our offices and our studios. Stay tuned for those episodes of our How To Video series launching next week, and be sure to subscribe to our newsletter to get them in your inbox. Another easy way to contribute is by spreading awareness about current events or resources. In regards to COVID-19, many companies are reinforcing the idea of social distancing. The Drum showcases examples in their article: Creative Works: what brands are doing for the coronavirus pandemic. Whatever you do, try to be genuinely helpful. Embracing trending topics can be huge for your brand if executed correctly. It is equally vital to acknowledge and adapt to critical global circumstances, such as COVID-19. In the comments below, let us know examples of your company or others you follow who have capitalized on trends or responded particularly well to crises. The post How to Handle Trending Video Topics appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/handle-trending-video-topics.html via IFTTT from https://johnsmith0190.tumblr.com/post/613662434036744192 from https://alvindukes.blogspot.com/2020/03/how-to-handle-trending-video-topics.html Visitors who only need a one-way ticket for a foreign trip can rent an onward ticket and avoid the extra costs of spending money on the mandatory ticket for a round-trip. The immigration officers at the port of entry will demand to see a flight ticket for a round trip as proof that you have […] The post Benefits of Using an Onward Ticket appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/03/24/benefits-of-using-an-onward-ticket/ The M5 and M6 are pillars of the M brand. Not only were they the pinnacle of power and speed at the time but they’re still considered to be some of the fastest naturally aspirated cars you can buy. The M5 remains the second most powerful NA sedan ever sold only losing out to a […] The post The Masterpiece That is the BMW S85 V10 appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/03/20/the-masterpiece-that-is-the-bmw-s85-v10/ In these uncertain times, we’re hearing a lot about prepping for, and coping with, potential disasters. The best way to prevent a calamity of any kind from crippling your business is to be well-prepared ahead of time. A robust business continuity plan is vital to ensuring employees know where to turn and what to do if the unthinkable hits home. At the core of a durable business continuity plan is an effective communications strategy. Of course, it should include video. In a time of crisis, video provides the ability to communicate fully and with nuance, which is essential when so much is unknown. Here’s how to incorporate video into your continuity plan to prepare your business for anything. What is a Business Continuity Plan?A business continuity plan is your company’s roadmap for maintaining productivity in the face of adverse events beyond your control. Usually, you only turn to a continuity plan when a serious disaster of some sort strikes. Think floods, pandemics, earthquakes, or even armed conflict. It’s easy to assume you’ll figure things out when and if the time comes. However, it’s far more advisable to have a plan ready to go so you aren’t scrambling. A basic business continuity plan consists of guidelines for adjusting key business processes when everyday resources are not available. For instance, a solid plan should account for losing access to your office space; moving employees to remote work; postponing, rescheduling, or relocating major gatherings; reassigning roles if essential personnel are indisposed; managing supply chain disruptions; as well as many risks related to technology, software, and cyber crimes. Why You Need VideoBeyond answering the basic question of, “how will work get done?”, your continuity plan should also address your communication strategy for when things are going belly up. Video is an essential tool for both fronts. For both internal and external purposes, video is the glue that can help hold an organization together and keep things moving forward. Displaying LeadershipIf you’re turning to your business continuity plan, you’re dealing with some sort of crisis. In times like these, strong leadership is essential. A faceless email can only do so much to reassure anxious coworkers. Seeing a familiar face, with the right tone of voice and nuanced delivery, can really enhance the impact of a message. Internal CommunicationsRegular messaging from executives can help align teams and keep employees focused on your company’s mission. Try to set a cadence you can maintain, assuming a busier-than-usual workload. This is a perfect opportunity to take stock of the situation, offer reassurances, and provide critical updates company-wide. To ensure your videos remain for employees only, video privacy features like single sign-on, IP address restriction, or requiring viewers to login are easy ways to control access. Public Relations MessagingRemember, it’s not just your employees who might look to you for leadership. It’s also your customers, and potentially the general public. By displaying leadership in a crisis, you can help ensure others will think of your brand as reliable. Customers will want to know whether your company will continue to provide goods and services going forward. If you anticipate disruptions of any kind, it’s best to be transparent since most customers will understand there are mitigating circumstances at play. Further, leaving people to wonder what’s happening when their order doesn’t ship or they can’t reach anyone on the phone will only make things worse. If your company is taking special steps to help those in need during the crisis, video is the perfect way to explain what you’re doing, and encourage widespread sharing of your message. Video helps make dense information easier to digest, and people are more likely to share information if they have an emotional reaction to it. To reach customers, embedding a video on your website or blog, or including a video in an email campaign is a great way to get the word out. To reach the general public, sharing your content on social media or in a press release are excellent options. Reaching Remote EmployeesIn this day and age, not coming to the office is hardly a reason to stop working. However, there are challenges to remote work that video is uniquely suited to solve. Video ResourcesWhen you can’t just wander over to someone’s desk for help with a problem, you need somewhere else to turn. Creating video resources for employees to answer quick FAQs about key business processes, especially ones newly enacted to deal with changing circumstances, is essential to helping people adapt to the new reality. If you are scrambling to put these resources together, our guide to making video with just a laptop might help. We also cover how to make a professional screencast in our How To Video series. Once you have your content in place, create a video resource center by embedding video in your intranet, or by creating a secure video portal with a third party. For instance, SproutVideo’s websites offer single sign-on, password protection, and more privacy tools to ensure only employees can access this content. Video Chats and MessagesWhile Slack, Microsoft Teams, and other professional messaging apps have displaced email significantly, it’s hard to replace face-to-face meetings in lots of circumstances. Video chats are essential when you can’t be in the same place at the same time and need to discuss something important. The key to ensuring everything moves online smoothly in a crisis is already having a tool in place. Introducing new tools when teams are already dealing with extraordinary circumstances can lead to confusion and lost productivity. At SproutVideo, we love Slack, but no matter which tool you use, setting an agenda, avoiding interruptions, and noting key takeaways and action items, are essential to keeping video chats productive. Sometimes, you can’t even manage to schedule a video chat. However, video can still be used to share important messages with your team. For instance, providing feedback using a screen capture instead of typing it up could be more efficient. Online EventsIn situations where large gatherings are no longer possible, conferences, big meetings, and similar events can be a headache and a half to cancel. Online video offers alternatives that can save the day. Try to get recorded presentations from the participants to share, or use webinars or livestreams to showcase the presenters instead. You might not be able to get the whole lineup on camera, but hearing from some of the experts will still feel valuable to erstwhile attendees. Failing that, our tips for leveraging video for public relations above should come in handy if the event needs to be delayed or canceled outright. Putting it All TogetherNo matter where you are in your disaster recovery planning process, it’s never too late to make changes for the better. Review your plans today to identify the points at which video can be leveraged. Then, ensure the teams involved are aware of the communications strategy you’ve put in place, and that they have the resources they’ll need to produce and share video accordingly. In trying times like these, we are here to help with any of your video questions, large or small. Share them in the comments below! The post Business Continuity Plans: Why Video is Essential appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/business-continuity-plans-video-essential.html via IFTTT from https://johnsmith0190.tumblr.com/post/612976518959857664 from https://alvindukes.blogspot.com/2020/03/business-continuity-plans-why-video-is.html At 1 billion monthly active users, Instagram simply cannot be ignored. In particular, sharing video on Instagram offers unique opportunities for brand building and engagement that can’t be found elsewhere. In this post, we’re looking at all the different options for sharing video on Instagram, with specific advice for maximizing your content on the platform. Why Share Video on Instagram?Many think of Instagram as a photo-first platform, but in recent years, video has really taken off. Because of the nature of video, there is high potential for more engagement than still images. Instagram is unique in the fact that it offers several different ways to share videos, each of which can be used to enhance your marketing strategy. You might already have tons of content worth sharing on Instagram. While posting it and hoping for the best is an option, we’ve devised this comprehensive guide to maximizing current and new video assets through the different sharing options on Instagram. The FeedIn June of 2013, Instagram added the ability to add videos to the feed. Since then, videos on Instagram have evolved dramatically. At first, video in the feed consisted of blurry videos filmed with the Instagram camera. Today, users are posting videos with much higher production value. Whether off-the-cuff or polished videos are a better choice for your brand is up to you, but let’s go over some details on how to maximize feed videos. CONTENT IDEASWhen sharing videos in the Instagram feed, these four best practices will help you grab viewer attention, and keep it. First, your video will autoplay without sound by default. Viewers have to specifically enable sound to hear your message. That means the first few seconds of your video have to be very engaging and pique viewers’ interest. In addition, you have to plan for your video to be comprehensible without sound. People may not tap to listen to what you have to say. Second, your video will remain visible on your Instagram profile next to all your other content after you share it. Consequently, a smart choice is to share more evergreen video content in the feed since it will be saved in your profile unless you delete it. Also, you’ll want to make sure it fits with your other images and videos in terms of visual branding. An easy way to ensure that is to choose an engaging frame as your cover photo during the upload process. Finally, video in the feed is really flexible. It’s a great option for sharing many different types of videos. The key to getting it right is to factor in your viewers’ state of mind when designing your content. A viewer scrolling through the Instagram feed is likely to be looking for new and useful information, and entertainment. If they’re scrolling through your profile content, they’re looking to get to know your brand better and possibly check out some products. This puts you in a great spot for relaying news, tips and tricks, longer sizzle reels for your product, and more. Technical SpecificationsCurrently, Instagram allows you to post videos between 3 seconds and 60 seconds long in the feed. If you’re looking to share longer videos, skip down to the Instagram TV section below. As Instagram is a highly visual platform, we recommend sharing videos in the feed that look and sound high quality. Usually, that means you’ll have to record and edit the video outside of the app prior to uploading it. When doing so, be sure to check your aspect ratio. Instagram suggests uploading videos as 1:1 or 4:5 to best utilize space. To learn how to plan for these unique dimensions, refer to our newest How To Video, “Four Secrets to Optimizing Video for Social Sharing.” Instagram Stories2016 was the year that Instagram introduced Instagram Stories. When Stories first launched, many thought it was just a sly rip off of Snapchat. However, it quickly surged past Snapchat and evolved into something new. Instagram’s popularity helped Instagram Stories surge to over 250 million daily users, far beyond Snapchats 173 million. CONTENT IDEASStories are one of the best options on Instagram for interacting with your community on a daily basis. Here are a few reasons why: First off, Instagram Stories are by nature extremely short (currently restricted to 15 second clips, more on that below). Because of this, uploading multiple clips is commonplace. With some creative planning, that constraint allows for a great narrative. Choose several video clips to form a larger story to post in a sequence so your audience gets the full picture. Secondly, Instagram Stories only last for 24 hours, which means the content you upload or create can be a bit more experimental. This is where you can show the fun or goofy side of your business — as long as it still aligns with your brand and aesthetic. Last but not least, one of the more fun aspects of Instagram Stories is all the additional elements you can add to your videos. Gifs, music, drawings, text, and emojis all add a playful element to your videos. Hashtags, questions, countdowns, and polls all can be used as engagement tools that encourage your audience to interact with your post. Technical SpecificationsIf planned correctly, you can work Instagram Stories into your video marketing plan, and produce highly engaging videos. There are two ways to create a Story. First, you can film it directly in the app. Instagram Stories are the only form of Instagram videos where we would recommend using this technique. The quick, ephemeral nature of Stories is perfect for recording videos in the moment. Recording in app also allows you to use different camera modes and filters reserved mainly for capturing video directly in the app. Secondly, similar to feed videos, you can upload pre-recorded videos. This option allows you to plan your content in advance and upload higher quality videos. The advantage here is similar to the other types of videos on Instagram. Videos posted to Instagram Stories work best when formatted as vertical 9:16. The Instagram app is designed to be used vertically to match the way phones are generally held. Formatting 9:16 takes full advantage of the screen real estate. Stories can range from 1 second to 15 seconds long. While you can upload videos longer than 15 seconds, Instagram will automatically split your video into 15-second portions. Live VideosInstagram Live was also introduced in 2016 as a part of Instagram Stories. However, it can easily be considered its own entity. It operates exactly how it sounds: broadcasting video live from Instagram to your audience. CONTENT IDEASLive video hasn’t made its way into many video marketing plans, however, we think there are some benefits you could capitalize on. Live video is as close as you can get to sitting and communicating directly with your audience, so think of it as your chance to really talk to them. Q&A sessions, news reports, behind-the-scenes content, special offers, big announcements, and more are great avenues that promote dialogue. Remember to monitor the comments and respond in real-time to the audience to drive engagement. Currently, another huge benefit is that followers still get a notification when an account goes live, which is a great way to garner attention. A dedicated notification is a great way to break through the noise. After your live session is complete, make sure to save and share your stream so those who missed it can still see your content. TECHNICAL SPECIFICATIONSUnlike sites like Facebook or YouTube, Instagram Live can only be accessed from your phone. This means no pre-produced content at all. Combining a good internet connection, a tripod, flattering lighting, and a microphone can help enhance your production, but not much else can change the outcome of your live video. In addition, be sure to shoot vertically so your audience won’t have to turn their phone to watch your stream. Instagram TVLaunched in 2018, Instagram’s latest big endeavor, Instagram TV (or IGTV) is 100% made for video. This is Instagram’s attempt to compete with longer format video sites like YouTube. You can access these videos directly through the normal Instagram app, or use the standalone IGTV app, providing more ways for your audience to discover your content. Instagram even makes a nod to traditional TV with the ability to create a series and referring to your page as a channel. CONTENT IDEASTechnically, anything goes for IGTV. With few limitations, this option gives you the ability to post the highest quality content possible. First, IGTV lets you post in either 9:16 or 16:9. The latter gives you the flexibility to upload videos in a more traditional format and still see the benefits of uploading to Instagram. Next, IGTV picks up where feed videos end with a minimum of 1 minute to encourage longer videos. The more generous run time limits encourage creators and businesses to upload longer higher quality videos. To further encourage quality, videos for IGTV have to be created prior to upload, unlike Instagram Stories. Instagram clearly wants you to upload IGTV content that is a bit more polished with higher production value. Furthermore, IGTV allows you to post a preview of your video right to your feed. The first minute of your video will be available to be seen like a feed video, then, viewers will have an option to watch the rest in the IGTV section. Technical SpecificationsThe limit for IGTV videos goes from 1 minute all the way to 10 minutes. Verified accounts get a max time of 60 minutes. Similar to feed videos, IGTV allows you to choose a frame from the video as the cover photo. In addition, you can upload a pre-made cover photo. This gives you the flexibility to create unique eye-catching graphics that might be exactly what you need to capture even more views. Lastly, you can actually add links to the description of IGTV videos, something you can’t do anywhere other than the bio section of your profile. They can only be accessed when the video is viewed in the IGTV section, but that extra call-to-action might be worth it. Instagram can be a great outlet to try new video ideas. Try to stay on brand, but don’t be afraid to experiment now and again. How does Instagram fit into your video marketing strategy? Let us know in the comments below. The post Maximizing Video On Instagram appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/maximizing-video-on-instagram.html via IFTTT from https://johnsmith0190.tumblr.com/post/612418974971576320 from https://alvindukes.blogspot.com/2020/03/maximizing-video-on-instagram.html Marketing videos are rarely shared in just one place. Most are published not just on your website, but across a multitude of social platforms, each with different aspect ratios, resolution limits, and time limits. So, how can you make sure your video will work no matter where it’s being shared without quadrupling your workload? In this episode of our “How To Video” series, we’re taking a look at how to plan your video shoot for optimal results on social media. Join Nick LaClair, Creative Director at SproutVideo, as he takes you through four simple tips to make the most out of your next marketing video project. Shooting Social VideoTo engage viewers, it’s ideal to optimize multiple versions of your video for as many different platforms as needed. You can achieve this in an efficient manner with these four proactive steps. 1. Plan to CropWith so many different video platforms, there are a ton of aspect ratios to keep track of. Shooting 16:9 and hoping that a crop will work is not ideal. You can usually see right away when videos do this because they’re cropped in slightly too close, like the two examples below. There are two main options: you can either plan your videos with cropping in mind to allow for better composition, or shoot a different video for each platform. The latter would be very time-consuming, but luckily, the former is easier than you think. Shoot in 4KFirst, shooting in 4K can be very helpful. While 4K is overkill for just about anything except TV or cinema, it can be your saving grace when shooting for social. The 4K resolution will give you the ability to crop for any platform. For instance, Facebook’s max resolution is 1280p x 720p, and Instagram is 1080p x 1080p. Since 4K is 3840p x 2160p, it has those formats covered with room to spare. Refer to this guide from SproutSocial to stay current on the ever-changing social video standards: Always Up-to-Date Guide to Social Media Video Specs Use a Wide ShotSecondly, when planning to crop, you’ll need to use a wide shot as opposed to a close-up. This will allow you to fit more of your subject in the frame. Then, when you crop your video in post-production, you’ll have more to work with. Otherwise, you run the risk of cutting part of your subject out of the frame. Some cameras or external monitors will allow you to set custom markers or frame lines so you can see exactly where the crop will go. If your camera doesn’t have that option, pieces of tape on your viewfinder or external monitor will allow you to preview the crop. Below is a table of measurements for your reference to help you create tape guides on your monitor.
Framing your shot for various aspect ratios is a great chance to get imaginative with your shot. Have fun with it and try out new things that you generally might not do if you were shooting just 16:9. 2. Maximize Your Depth of FieldOur second tip deals with utilizing depth of field to improve the cinematic look of your video. Here’s why that matters. A shallow depth of field will keep the subject looking crisp, while the background will appear blurry. This makes your footage look professional and cinematic, which can help it stand out when posting on social. Take a look at the example below. Choose a Camera With a Large SensorConsider the relationship between sensor size and the depth of field. As a general rule, the larger the sensor size, the shallower the depth of field will be. Try to choose a camera with a larger sensor to help improve the final output in different aspect ratios. Use a Prime LensWhen choosing a lens for social video, we recommend prime lenses over zoom lenses. Prime lenses allow you to open the aperture wider, which lets in more light, and further enhances the shallower depth of field. Especially when cropping your footage, the lens choice can make a big difference. The combination of a large sensor size and a fast prime lens is ideal for creating that cinematic look after a vertical 9:16 crop. For a full comparison on prime and zoom lenses, check out our post Optimal Optics: a Primer on Lenses. 3. Be Conscious of Video LengthOn social media, shorter is generally better for most content types. Part of that is down to audience preferences on the platform, while some platforms have technical constraints on the length your videos can be. Adding to the difficulty, new platforms and new guidelines emerge all the time. By keeping your video short, you’ll be more likely to be able to share it wherever you’d like without further editing. Instead of trying to cram all your ideas down to a minute or so, start off by preparing your script to match the ideal time limit. Use the chart below as a reference when writing your script.
Keep in mind that each person’s manner of speaking is unique. Try timing yourself to find “your number,” then use it for planning future scripts. You’ll improve your timing with practice. If that still isn’t enough, try different editing techniques to shorten your video. For instance, you can cut out dead space or shorten your transitions or intro’s and outro’s. 4. Create a Standalone TeaserIf the video you’re planning is on a bigger scale, and you want your audience to see it as intended – with no cropping or time limits – consider creating a standalone teaser. Similar to a movie trailer, a standalone teaser is a great way to hook your audience and keep them wanting more. Your teaser can simply introduce the full video, and tell your audience where and when they can see it. Take a look at this simple teaser script that could be used for the video above.
This quick and concise message is very easy to film when you’re making the rest of your video content. Alternatively, creating a more vague teaser is a great way to stir up some buzz for your video. You’ve probably seen this technique used by tech companies leading up to a new product launch. For example, below is the teaser video Samsung used to introduce the new Galaxy phones. They shared this video on social media up until the launch, then published the full video on sites like YouTube, Facebook, and traditional TV advertising. Granted, this sort of teaser can be more work, but the results might be worth it. With these four tips, you can be sure that your next video will shine no matter which social platform you publish it on. If you have any more tips for shooting for social, let us know in the comments below. The post Four Secrets to Optimizing Video for Social Sharing appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/four-secrets-optimizing-video-social-sharing.html via IFTTT from https://johnsmith0190.tumblr.com/post/611784432425271296 from https://alvindukes.blogspot.com/2020/03/four-secrets-to-optimizing-video-for.html Everyone is talking about reusable coffee cups, and they are now more common that ever. These cups are the answer to the chronic paper coffee cup problem, as these sort of disposable cups cannot be recycled. There is no doubt that reusable coffee cups are much better than paper coffee cups. The statistics for paper […] The post Why 99% of the World’s Coffee Cups are Not Recycled appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/03/02/why-99-of-the-worlds-coffee-cups-are-not-recycled/ |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
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