Photo Credit: Female Videographer by Jacob Lund on ShutterstockBrand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business. What Is “Brand Recognition” & Why Is It Important?To understand why it is important, we first need to define “brand recognition”, and how it affects a company. The goal is to have customers recognize your brand or company based on a visual or audio cue. For instance, the specifics of a logo, the beginnings of a jingle, or a particular catchphrase associated with your brand. Brand recognition is slightly different from brand awareness. While recognition falls under the umbrella of brand awareness, it focuses on the ability to identify based on cues. In contrast, brand awareness is typically defined as the ability to pluck your brand from memory based on a product category. Building brand recognition helps to form a positive reputation for your company and grow brand loyalty – and trust – in return. Here are our top three reasons to keep brand recognition top of mind regardless of your brand’s stage of growth. 1. Promote your business more efficiently & successfully introduce new offeringsHaving specific traits (such as colors or musical jingles) associated with your brand will make it easier to promote. Ideally, consumers will be able to instantly recognize the company and the services or products you provide. That also means advertising can be as minimal or outlandish as your company desires. This in turn lets you introduce new offerings in a quick, hassle-free way by simply refreshing the recognizable and well-known identifiers to promote the new products. 2. Build your business reputation & retain loyal customersIf your customers will recognize your specific branding and associate positive experiences, brand recognition can easily lead into brand loyalty. Consumers may form personal and emotional connections with your brand – whether it is a logo on a shirt or the particular matching aesthetic of your products. Brand recognition is also crucial in forming a trust bond with consumers. Even if they have not used your service before, many people who come to recognize your branding will likely associate positively with your company. This means that they will remember and recognize you when they perhaps do need a service or product you provide, and will recommend you as an option to their friends. 3. Differentiate yourself from competitorsHoning a unique style or producing fun and easily recognizable advertising campaigns can help to differentiate your company from other competitors in the same field. Consumers will recognize your brand amongst the crowd and lean towards trusting your business over others that they do not know quite so much about. Building Brand Recognition with VideoThere are many factors that go into a video, which plays to your advantage when using it to build your brand. From the color schema, to the fonts and music, you have many opportunities to subtly cue your audience to buy into your branding. 1. Consistent Font & LogosThink of this as a way to tie together every single piece of branding or marketing you put out into the world. While using the same logo is pretty straight-forward, you might think remaining consistent in the font you use in your videos is not as important. After all, who even really pays attention to that? While viewers may not consciously notice it, a lack of consistency undermines their ability to recognize your brand. A consistent aesthetic is reassuring to customers because it helps them gauge their expectations. Further, they will begin to associate even the smallest details (such as fonts) with your company even when they are used elsewhere. Perhaps the most iconic use of brand font is the Disney logo. Disney uses their specific font on all of their marketing, including go.com, a launchpad-type domain. They use go.com to direct customers to anything and everything Disney-related. There, they also offer various “advice” and information videos, distinctly recognizable based on consistent use of Disney-branded logos and images. After all, it’s almost impossible to see castle spires or a pair of mouse ears without associating them with Disney in some capacity. Thanks to their consistency, they certainly enjoy an incredible level of brand recognition. 2. Create Familiar Characters People Can Connect WithIf you want to build up your brand recognition, it’s imperative to decide what your recognizable ‘features’ are to be. Besides logos and music, using a memorable character in your videos or advertising campaigns can be an effective choice. Dos Equis’ Most Interesting Man in the WorldTake Dos Equis’ The Most Interesting Man in the World campaign for example. This character was wildly popular for over ten years and his catchphrase “I don’t always drink beer, but when I do, I prefer Dos Equis” was adapted to become a popular internet meme. Even consumers who don’t drink beer would recognize the character and are likely to associate the brand with a positive memory (whether it be imbibing on the beverage or simply being entertained by the clever commercials). Old SpiceOld Spice used a similar tactic with their “The Man Your Man Could Smell Like” advertisement to market their new body wash line. This character was popular and the commercials continued to include him for awhile after this particular campaign, and many consumers are likely to recognize him or references from the 30-second clip. It was even parodied on shows such as iCarly and to advertise the 2011 film Puss in Boots. Ronald McDonaldOf course, children’s advertising frequently rely on characters to build brand recognition. Whether it’s animated characters from their favorite cartoons or Ronald McDonald as the face of McDonald’s, character-based advertising works. It’s no wonder most children can easily recognize the brands they like, often becoming lifelong fans. There’s no question that a good character can build up your company’s reputation and help with consumers’ brand recognition, whether a comical animation or a mysterious, aspirational person a la Dos Equis. 3. FamiliarityIt isn’t all about characters though. Familiar faces and voices can also be used to great effect in videos. To use them as an example again, Old Spice have created a variety of characters in their ad campaigns over the years. The company went on to use Terry Crews (and other NFL players) as a face for their 2012 campaigns in a variety of videos. Similarly, until recently, VISA had been using the voice of Morgan Freeman in their commercials. His voice is undeniably distinguishable, and is now associated with VISA’s branding. Depending on your company’s size and budget, you may not be able to hire Morgan Freeman to voice your ad campaigns. However, that doesn’t mean this tactic is beyond your reach. Anyone with an interesting, memorable voice could be a good fit. Ultimately, it help you create a recognizable commercial video. Even better, create a character behind the voice that viewers can relate to or will easily pick out in a line-up of voiceovers. Then, start building your level of brand recognition for consumers old and new. 4. Strategic PartnershipsWhen strategically planned and executed, you can partner with another brand to help build each other’s brand presence. This works particularly well when you have different offerings, but similar or complementary target markets. There are some considerations to keep in mind, though.
Buzzfeed and Best Friends Animal SocietyA great example of this is big-name video producer Buzzfeed’s partnership with the Best Friends Animal Society, as well as other animal rescues and adoption centers. This creates plenty of content with adorable animals for viewers to enjoy. In addition, Buzzfeed frequently makes these videos with celebrities (primarily on their channel “Buzzfeed Celeb”) to promote the adoption of animals in need. The appeal of both a well-loved celeb and a room full of puppies boosts Buzzfeed’s video views. In turn, the animal rescue gets more attention from viewers across the country. In this example, Buzzfeed’s brand recognition focuses more on the format of a celebrity questions-and-answers “interview”. For the Best Friends Animal Society, viewers are likely to remember and recognize the rescue center thanks to its inclusion. Don’t fret about finding a huge partner to make a video with. While you do want to grow your company’s customer base and increase brand recognition in the eyes of consumers, it’s okay to do this gradually and at a manageable pace. Find a business that seems equally matched, with a similar target audience. Ideally, partner up with one offering a service that complements rather than competes with you and let the ideas flow. 5. Referral ProgramsPeople are very likely to trust the opinions of their friends. They tend to use brands recommended by those close to them. You can use videos as a call-to-action via social media to encourage customers to recommend your services to a friend. You could even include a sign-up link or code that will grant both customers some form of small benefit or a free gift as a thank-you. Short videos posted to your Twitter or Facebook feeds make it easy for your community to share and recommend you to their followers, friends, and family by re-posting or tagging them. Over time, they will become familiar with your branding on social media, and recognize you elsewhere, too. The social media culture around online influencers allows for you to connect a partnership and referral program to widen the audience watching the videos and learning about your brand. For instance, companies such as Audible, online educational site Skillshare, and even smartphone game Best Fiends, sponsor YouTube videos. For instance, here is an example from Audible featuring Wanda Sykes: Though this is often in association with an affiliate link or discount code, the repeated logos or mention of the brand name builds up a reputation and is easily recognized. Note: ensure the audience demographic is suitable, and that the influencer themselves is trustworthy. Similarly to partnering with a company you do not control, any controversy could adversely affect the reputation of your brand! Final ThoughtsBuilding a good reputation and strong brand recognition is important for any company. You need to stand out to consumers who will recognize and trust your business over competitors. Compelling video marketing could be the key to success. Whether a memorable character, a well-known face, or partnerships with other companies, visual cues are critical in creating a brand people will recognize amongst the crowds. Did we miss any iconic examples of brand recognition? Any Oscar-worthy ideas for your own advertising campaigns? Or, do you have a burning question about getting started? Let us know in the comments below or on Twitter @sproutvideo. from SproutVideo https://sproutvideo.com/blog/how-to-build-brand-recognition-with-video.html via IFTTT from https://johnsmith0190.tumblr.com/post/177568832388 from https://alvindukes.blogspot.com/2018/08/how-to-build-brand-recognition-with.html
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Noah Guthrie: Musician Brings The House Down With Original Song – America’s Got Talent 2018 The post Noah Guthrie: Musician Brings The House Down With Original Song appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/29/noah-guthrie-brings-down-house/ These Two Guys Try Dipping A Ghost Chili Into Carolina Reaper Paste AND Instantly Regret It #GHOSTPEPPER #FIREASS #VIRALVIDEO #CAROLINAREAPERPEPPER The post Guys Eat Ghost Pepper Chili Dipped In World’s Hottest Chili Sauce appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/28/hottest-pepper-combo-ever/ Abby sings to Bailey as he snuggles in her arms and falls asleep. Cat Viral Videos FB page: Bailey No Ordinary Cat The post Cat Not Ordinary Viral Video appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/27/cat-not-ordinary-viral-video/ Our guests were in the splash zone out on The Taz whale watching boat with Cross Sound Express! Gustavus, Alaska, home of the best whale watching. Whale Viral Video The post Humpback Soaks Alaskan Whale Watchers appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/25/humpback-soaks-alaskan-whale-watchers/ So maybe the caped crusader had some lives to save or maybe his foot got a little too heavy on the gas pedal. Not sure why, but Batman gets pulled over bu Canadian police in […] The post Batman Gets Pulled Over by The Cops appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/24/batman-gets-pulled-over-by-the-cops/ It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see! Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in. Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video. Why It WorksCompared to other mediums, video allows you to convey more emotions more effectively. People can see and hear how you deliver your message. That’s particularly powerful when empathy really counts. For instance, it’s one thing to write, “We are sorry for this issue.” It’s quite another to record a short video to a customer apologizing to them directly. It feels more personal, because it is. Written responses, although concise and easier to produce, tend to feel scripted and automated. This can leave your online community feeling like they’ve been given a “stock response” rather than a genuine interaction. In this case, it’s ok if the video isn’t totally polished. It’s ok if the camera angle is a little off. What’s most important is that you really mean what you say. It’s unexpected.Although nearly all companies leverage video for marketing, far fewer use it as a tool for addressing customer problems or concerns. Video responses will help your brand stand out. If done strategically and authentically, you will surprise and delight your audience. It’s responsive & timely.Speedy customer responses show you’re listening and eager to engage with your online community. If you’re able to share authentic and professional video replies quickly and efficiently, you might even be able to get ahead of the game. Chances are, others are skimming the complaints, but not reading your replies to each one. Video stands out and helps draw attention to your message. People are more likely to be impressed by your attention to issues and your dedication to helping individuals. When You Should Use ItIt’s true that you don’t always need to make a video in response to every customer issue. You’d be overwhelmed, and customers would disengage. In order to keep the video responses feeling authentic, it’s important to pick and choose the perfect situations to use them. Before you hit record, ask yourself, “How does this add value to the viewer?” Your video should provide information that can’t be easily conveyed with the written word. It should show, and not just tell, the story of what went wrong, and how you’re going to fix it. It should leave the viewer feeling positive, friendly, and upbeat, even if things are not going well currently. Here are some general situations where you might find video is your best not-so-secret weapon. As a PR crisis tool.Some things are unpredictable. Mistakes happen, and problems can occur with the services or goods your company is providing. Whether it is out of your control or a genuine error doesn’t really matter. The key is that your customers are very unhappy. Producing a video response is a succinct and professional way of delivering a useful explanation for the problem, and your plan of action to solve it. You may still want to cite specific complaints in order to address them individually, and be sure to provide honest and genuine apologies for the disrupted service. As a thank you.Not all fires are bad. Sometimes, positive messages about your company or brand spread rapidly online, and you need to jump in and participate in the conversation. For instance, short, snappy video content can be an effective way to respond to social media posts. Perhaps an online personality or influencer has mentioned your products or services. A video response from your brand can tap into the excitement, and help engage their followers. You could even use the video to encourage the influencer to be in touch via direct message. That way, you can send them some free swag, or discuss sponsorships, giveaways, or even affiliate programs they might be interested in. Of course, not only the “internet famous” will be talking about your products. All platforms allow for consumers to post their own thoughts and experiences. If you spot someone using your products in a novel or interesting way, make a short video to engage with them. All you need is a quick video to say “Hey, ABC, that’s awesome! Thanks for sharing!” This type of video will help fuel the excitement and discussion, and increase the community’s engagement with your brand. Bonus points if your video features someone from the company they’ll recognize – like the CEO or an employee with name recognition in the community. As a mode of clarification.See some confusion or disagreement in a lengthy online discussion? Jump in with a quick and clear video to clarify the details and thank everyone for being part of such a passionate community. It is especially important to make sure that the video is first and foremost appreciative of the community, and isn’t singling anyone out. Just make sure your intervention helps to quell the fire, not fuel it! This could also be used as an opportunity to quickly demonstrate a product if the confusion lies in how to best use it. Or, suggest alternative uses of the product. This is then not only an effective response, but a resource your customers can return to again and again for information. Where to Use ItThe best place to leverage video really depends on where your audience is most active, and your goal for sharing your video. You may even find a multi-pronged approach is necessary. For example, if your audience is primarily posting about you on social media, quick video responses to individuals might be merited. Or, you can leverage tools specific to each platform, like Instagram’s question feature, or Facebook’s live streaming. However, if you’re facing a larger crisis, your company blog might be the best place to release a more in-depth video. Then, use social media posts to direct traffic to your blog to ensure it reaches the right people. Using the Power of Video SuccessfullyDifferent circumstances require different approaches to the video content being deployed. Here’s a breakdown of how to create several types of videos that you may need to fight fires online. Short, snappy response style:If you’re looking to post a quick response, whether on Twitter, Instagram, or your company blog, you don’t need much. Just find an interesting backdrop and (if you’re not doing the talking yourself) someone happy and willing to chat into a camera. For this, production time is likely to be mere seconds. As for equipment, all you need is a phone or tablet with a front-facing camera, and a smile. Try not to be too scripted or repetitive. However, writing out key points to cover will help ensure you don’t leave anything out. Also, accuracy is key. You only have a few seconds, so be sure everything you are saying will help solve problems for your customers, and won’t cause any additional headaches. Gary Vee: Valuable audience engagementFor an illustrative example of this type of video, meet Gary Vaynerchuck (@GaryVee). He’s a notorious online personality and entrepreneur. He is best known for his work in digital marketing and social media, and has published five books about entrepreneurship and social media strategy. Gary Vee also chronicles his life on his YouTube channel with a massive 1.5 million subscribers. Whether you love him or hate him, he knows how to create an audience and keep them interested, so it’s worth paying attention. How he’s using videoGary Vee has been using video to respond to individual members of his community since Twitter introduced the option to post short videos around four years ago. In a blog post titled “Why Twitter’s new video feature matters for engagement, not just content,” he details the ways in which he uses Twitter videos to respond to his audience, and why these interactions are valuable. A video, for instance, is much more visual and personal without adding too much more time or effort on his part.
These interactions are invaluable to us as the audience. It feels exciting when a celebrity, company, or influencer we admire likes a Tweet or responds to a comment we’ve posted. To receive a video with that person speaking directly to us is much more intimate and direct. As a result, the individual has a more authentic and memorable interaction and comes away with a positive association. In comparison, a quick text response can be easily misconstrued. Larger-scale, professional video:For larger projects (perhaps PR apologies or big-gesture thank you’s) it might be wise to spend more time planning and scripting so that nothing important gets left out along the way.
Using video to respond to your customers and online community is a thoughtful and often unexpected form of engagement. When done well, it’s sure to leave a lasting positive impression for the individual. Whether to answer quick-fire questions, or to make a formal announcement or apology, a well-produced video will help you impress your consumers, and stand out against competitors online! from SproutVideo https://sproutvideo.com/blog/firefighting-use-video-respond-quickly-online.html via IFTTT from https://johnsmith0190.tumblr.com/post/177295361353 from https://alvindukes.blogspot.com/2018/08/firefighting-how-to-use-video-to.html Last month Brody Evan became the youngest person to ever land a backflip on their bike at the age of 6. He was introduced to BMX at an early age and started riding a strider […] The post 6 Year Old Kid Lands a Backflip on His Bike appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/21/6-year-old-kid-lands-a-backflip-on-his-bike/ Check out this video of nerf blasters being used on a floating island. Nerf Blasters Viral Videos The post Nerf Blaster Viral Videos | Summer Viral Videos appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/08/19/nerf-blaster-viral-videos/ |
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