Choosing a new car can be an overwhelming time, whether you’re a car fan or not. There’s a lot of pressure to make the right decision and ensure that what you choose is going to be dependable and cost-effective over time. That’s why it’s important to consider all your options before rushing to buy your […] The post 5 Tips for Choosing Your Next Car appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/26/5-tips-for-choosing-your-next-car/
0 Comments
Shopping is something a lot of us love to do, and we might think we’re very good at it. At least, we know we’re very good at spending money. However, there are a few tips and tricks to shopping which could have a positive impact in a variety of ways. First and foremost, we could […] The post 3 Tips to Change the Way You Shop appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/26/3-tips-to-change-the-way-you-shop/ Live video is widely available for consumers as part of most major social media platforms, including Instagram Live, YouTube Live, Facebook Live, Twitch, and others. However, these public options have significant drawbacks for businesses, especially if the content you want to broadcast is intended just for employees or a select audience. The good news is that SproutVideo just added support for live streaming to our platform. You can now leverage our video marketing and privacy tools for live streaming as well as on-demand video. In this episode of our How To Video series, we’re looking at what goes into producing a professional-grade live stream, and the tools you’ll need to pull it off. Forget shaky handheld live streams, we’ll show you how to make it look and sound polished every time. Live Streaming OverviewWatch as Nick LaClair, Creative Director at SproutVideo, explains the six simple steps you need to take to start live streaming today. He covers how to hook up a professional camera for live streaming, and optimize your settings for broadcasting online. Keep reading for an in-depth guide to each of the steps covered in the video above. What is Live Streaming?The terms “broadcast,” “live,” “video,” and “streaming” are thrown around almost interchangeably when it comes to online video. So, what exactly do we mean when we say “live video”? A live video is a feed from a video source, typically a camera, that is converted into a format that can be streamed online through a player and delivered to viewers in real time. While most people understand live video to mean that the events on camera are also unfolding in real time, a live video can also consist entirely of pre-recorded video footage. So what is the difference between a live video and an on-demand video? A live video broadcast occurs at a specific time and place, and can’t be accessed asynchronously by viewers. When you start watching a live video, you won’t necessarily start watching from the beginning of the video. Instead, you’ll start watching from the point at which you tune in. As noted above, the video source can be a camera feed or pre-recorded video files, and the live video itself is encoded in real time for viewers. In contrast, an on-demand video has already been recorded, uploaded to the web, and encoded for playback online. By definition, it can’t include events unfolding in real time. It can be viewed by any visitor to the webpage where it is located at any time. Viewers do not need to tune in at a specific time in order to watch the video, and typically start watching from the beginning. Live Streaming for BusinessThe idea of going “live” has been around for decades. We’ve all experienced live TV, and live broadcasts of sports and events. Increasingly, live video is also becoming the norm on social media as well. It’s enough to make businesses feel like they’re missing out, because most live streaming tools aren’t particularly optimized for business use-cases. There’s the perception that live streaming requires a lot of expensive equipment if you want to do more than just stream from your phone. On the other hand, if you’re trying to stream from your phone, there’s low expectations for video and audio quality. Finally, most live streaming options are geared towards widely shared, viral moments, which isn’t a fit for all business video needs. Here’s a breakdown of how you can start live streaming for your business, today, with minimal equipment. We’ll show you exactly how to set it all up and achieve a professional result. Equipment for Live StreamingThe equipment list for live streaming is shorter than you might expect. If you’re already creating on-demand videos, you might already have nearly everything you’ll need for live streaming. You’ll need the following:
1. ComputerWhile we won’t spend a ton of time on this particular point, it’s worth noting that live streaming video is very resource intensive for computers. If you are already producing video, it’s likely your existing computer will be up to the task. However, you might want to consider upgrading if you’re on an older machine, or if you are attempting multi-camera setups with extensive graphics, or other factors that can increase the demand on your computer’s processor. 2. Video SourceAnother essential component to live streaming is usually a camera, or another video source, like a pre-recorded video file. When working with a camera, you’ll be converting the signal from the camera into a format that can be delivered to viewers online in real time. When working with a pre-recorded video, you’ll simply be selecting the video file to be encoded in real time for viewers instead. If you’re working with a camera, you’ll want the best quality camera you can get your hands on. The quality of your live stream is directly tied to the quality of the feed from the camera. Typically, for a professional result, you’ll want to use a DSLR/Mirrorless camera at a minimum. Camera Settings for Live StreamingIf you’re using a higher quality camera, you’ll need to tweak some settings before you can start to broadcast in order to obtain a clean video feed. First, make sure your camera is recording in 1080p and either 30p, 60p, or 60i frames per second. Then, disable any monitor display items. Some camcorders have settings to adjust for external outputs. If not you’ll have to go through the settings and turn them off manually. 3. Audio and LightingOnce you’ve got your camera settings squared away, make sure your lighting and audio are up to professional standards. For audio, almost any external microphone will get you better results compared to the built-in microphone on your camera, if it has one. That’s partly because when filming, you’re usually sitting at a distance from your camera. Most microphones work best when they are as close as possible to the audio source they’re meant to capture. Lav mics or boom mics are both great choices, and we have a How To Video episode with further guidance on when to use different microphones if you’re not sure which is right for your particular setup. If you’re using an external microphone, the biggest challenge is making sure your audio is in sync with your video. Since your video will be streamed live, you can’t just fix it in the editing room – it has to be right from the start. The easiest option is to plug the microphone directly into your camera. Otherwise, you can plug it into your computer, and adjust the sync settings as needed using the encoding software you’re using (more on that below). LightingThere isn’t anything particularly different about lighting for live streaming compared to on-demand video. It’s just worth mentioning because it will help your live stream look more polished if you get it right. Refer to our guides on achieving flattering lighting in an office environment, or setting up classic three-point studio lighting if you aren’t sure where to start. Another cheap and easy option is to face a window when filming. The diffuse light is usually flattering, and it’s a simple shortcut to great lighting. For even more tips on looking your best on camera, even without the help of coworkers, watch our episode on “How to Film Yourself for a Professional Result.” 4. Video Capture DeviceA video capture device takes the HDMI or SDI signal from your camera, and converts it to a signal your computer can recognize via USB or thunderbolt. This essentially lets your computer recognize your camera as a webcam. For our purposes, we’re using the AJA T-Tap, but there are many options on the market. Usually, these devices are simple to operate. Connect the video capture device to your camera(s) and your computer, and that’s about it. 5. Encoding SoftwareIf you aren’t using a social platform like Facebook Live or YouTube Live, you’ll need software to encode your live video feed for delivery online. There are many choices available, including OBS, a popular free tool, and Wirecast, as well as premium paid options. While there are some differences between the various encoding software options, the basic functionality is very similar. For the purposes of this guide, we’ll focus on OBS because it is both popular and free to use. OBS SoftwareOpen Broadcaster Software or OBS is free open-source encoding software. It allows you to control your video feed before sending it along to your streaming platform. OBS allows you to do some very impressive things when it comes to customizing your broadcast. Scenes are the basic elements of your broadcast. You can set them up prior to streaming, which enables you to switch easily between cameras, or pre-recorded video files, like presentations, or screencasts. Within each scene, you can add layered effects, color grading, audio sources, and more. You can also apply transitions between scenes to make your stream look even more professional. 6. Streaming PlatformThe final step in this process is determining how you’ll be sharing your live stream. It comes down to your goals for your live stream and the audience you are trying to reach. Social PlatformsIf you want to go viral or share a live video with the general public, social platforms are a great choice. While the potential reach is a big plus, there are important drawbacks to consider:
Professional Video HostingWhen working with a professional video hosting platform, like SproutVideo, you have much more control over how your live stream is shared with your audience, as well as the branding, appearance, and behavior of the live stream player. For example, you can use video marketing tools to capture leads and send them to an integrated marketing platform, display an in-player CTA with a link, drive organic traffic with SEO tools, or display a post-play CTA when your live stream concludes. You can also encourage viewers to share your live stream with optional player controls. Alternatively, you can limit your audience very specifically with live stream privacy settings, like password protection or viewer logins. You can also control where your live stream can be shared with domain, location, and IP address whitelists. Whether you’re using your live stream for marketing, or broadcasting a live stream for employees only, you can customize the landing page, or embed it securely on your website. Either way, you have total control over the branding and appearance of the live stream you’re sharing. Going LiveConnecting OBS to SproutVideo for live streaming is very straightforward. You simply have to input your RTMP URL and your stream key into the RTMP server settings in OBS. It’s important to treat your stream key as securely as a password. It’s what enables you to stream directly to the player. Before you start your live stream, the SproutVideo player will display your poster frame and a message that explains to any waiting viewers that the live stream has not yet commenced. Once you start streaming, the SproutVideo player will automatically detect your broadcast, and start delivering it to viewers. And, that’s it! You’re ready to live stream to your audience. If you’d like to see these tools in action, join us for a live demo of our live streaming features on June 30th at 1 PM EDT. We’ll show you exactly how live streaming works on the SproutVideo platform, and cover FAQs and ways your business can benefit from live streaming. The post Six Simple Steps to Live Streaming for Business appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/six-simple-steps-live-streaming-business.html via IFTTT from https://johnsmith0190.tumblr.com/post/621932494558838784 from https://alvindukes.blogspot.com/2020/06/six-simple-steps-to-live-streaming-for.html Are you thinking to start making the most out of TikTok to promote your brand? If yes then you are thinking right. TikTok has become one of today most influential and rapidly growing platform. The immense interest of its target audience has made it imperative for businesses to achieve increased customer acquisition through TikTok. But […] The post How to Make Your First Viral TikTok Video? appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/17/how-to-make-your-first-viral-tiktok-video/ Whether this post finds you at the start of your journey, or whether your company is already practicing inclusive marketing, we’re sharing our perspective to help you go even further than before. This is not an overnight transformation, and it’s much, much more than ensuring racial diversity in your choice of actors or voiceovers. Today, we’re specifically looking at how you can build inclusivity and diversity into your video marketing from the ground up. First, we’ll look at what it takes to build an inclusive company and brand. Then, we’ll take a deep dive into how that will ultimately impact your video marketing. Why Inclusive Video Marketing MattersEvery now and then, a marketing video crops up that stops you in your tracks for all the wrong reasons and leaves you wondering how it ever saw the light of day. Well, that happens more than you’d think. There is a long, awful history of brands attempting a message that should be incredibly straightforward (like “don’t be racist” or, better yet, “be anti-racist”) and getting it incredibly wrong. Perhaps the most well-known example is Pepsi’s commercial featuring Kendall Jenner, which has rightfully become the gold standard of what not to do. Further prominent examples include Dolce and Gabbana’s blatantly racist video as part of its “DG Loves China” campaign in 2018, and a more recent condemnable ad from Volkswagen. Even brands that have carefully tried to craft an inclusive brand image, like Dove, miss the mark all too often. It just should never happen, but yet it does. Inclusive video marketing is not just about avoiding scandals; it’s about positioning your company and brand to be on the right side of history, and to craft video marketing campaigns that will resonate with an increasingly diverse audience. Company CultureYou can’t create inclusive video marketing without an inclusive brand, and you can’t build an inclusive brand if your culture isn’t inclusive. It all starts with your company culture. Harvard Business Review says it best.
Put simply, if your company and brand are not diverse and inclusive, you can’t expect your video marketing to suddenly put a different spin on things. Developing an Anti-Racist CultureIt can be really hard to move away from an engrained company culture and make changes for the better. Progress can be uneven or uncertain at times, but continual focus and pressure to move in the right direction will pay off in the long run. The path looks different for every company since not all organizations will start their anti-racist journey from the same place. However, certain steps to ensure progress are considered foundational:
That list is hardly complete and truth be told, the topic deserves more time and attention than this particular blog post can afford. For further reading, we point you to the Safehouse Alliance for a more specific toolkit on building an anti-racist organization, this quick guide to help identify the stage your organization is at in its anti-racist journey, and Just Capital for many more resources on combating systemic racism in the workplace. Building a Diverse TeamChange doesn’t just come from the top. After all, you can’t have an anti-racist company culture if you don’t have employees who support it and live it. Diversity is important in all facets of life, from your stock portfolio to the media you consume and the food you eat, but above all, it matters most when it comes to the people you surround yourself with. However, you don’t want to have diversity for the sake of diversity. Having different perspectives within your organization allows you to build a stronger business. Anyone who says differently isn’t paying attention. According to McKinsey research, diversity increases the likelihood to outperform competitors by 35%. Research from Cedric Herring found that more diversity means more money. Highly diverse companies earn 15x more revenue than those who are not. It was also found that a more diverse company attracts more customers. This applies whether you’re hiring permanent staff, studios, or freelancers. Not all video projects are handled in-house, so it’s important to apply the same standards regardless of whether they’re outsourced to a third party. HiringWhen it comes to your organization, building a diverse team starts with hiring. The first step is acknowledging that there is a good chance that you have implicit bias. A study by TalentWorks shows that white applicants are interviewed 2.3x more than non-white people. This means that knowingly or not, there are signifiers that might draw you to choose white candidates over people of color. Once you acknowledge bias, then you can begin working towards ways to remove it so everyone gets a fair shot. So how do you counteract a bias you might not even be aware of? There are many resources that can help to make the hiring process one that favors everyone equally. These tactics vary from something as simple as blocking the names of candidates, posting on a wider variety of job boards, or going as far as having your hiring team attend various diversity training programs. Below we’ve found several resources that can be helpful in curbing bias:
Help Existing Employees Learn and Adopt Anti-Racist PracticesOf course, your new hires can’t be expected to transform your culture and brand. Make sure your existing staff also has the tools they need to operate as part of an increasingly diverse team. Offering anti-racist resources is essential to continually improve and evolve as an organization. A large part of adapting and thriving with a cultural shift comes from understanding new perspectives. For example, The Atlantic has an in-depth article covering how the experience of Black people in predominantly white workforces is very different, and more stressful, than that of white people. Seek learning opportunities that will help existing employees understand different perspectives on the current situation, and why specific changes are being made. For instance, there are programs and resources on counteracting implicit biases and microaggressions, as well as affirmative steps like Employee Resource Groups. The right solutions depend on the specific problems your organization is facing when it comes to diversity and inclusion. Listening to Your Diverse TeamWhen you’re building out a diverse team, the work continues well after you’ve hired new people or the diversity training programs are completed. For example, if you’re in the early days of your company’s diversity expansion, there is a good chance you may not have many Black people on the team. Be mindful of the fact that they may have encountered discrimination or bias in the past, both on the job and off. There’s a good chance they’ve been talked over or not heard at other organizations. It is important to cultivate an environment that not only accepts their voice, but encourages them to speak up because it’s vital to the business. Their perspective is also going to be important moving forward with your video marketing. Building a Better BrandAll of those changes will impact and shape your brand over time. However, you can accelerate the process by auditing your branding to ensure it’s aligned with your company culture and values. From the basics, like design elements, taglines, and copy, to events, sponsorships, and co-branding endeavors, there are many levers that can be pulled to signal an increase in diversity and inclusion. Of course, a huge part of branding is video marketing since it’s one of the most effective ways to get a message across and communicate your brand identity. Here’s how to ensure your video marketing campaigns are always promoting the right ideas and never crossing the line. Scripting: Language and DynamicsAs we know, most video projects begin with writing a script. This is the best opportunity to prevent issues from cropping up in the final product, and to craft a message aligned with your company and brand values. Avoid creative tunnel vision by frequently checking in on your concept from different angles, starting at very early stages. For example, check the broad themes of your script for sources of potential issues. Learn from the mistakes of others by ensuring conventional dynamics won’t be misinterpreted or presented as discriminatory. If your script is based on good versus evil, a before and after (Dove), dark versus light, dirty versus clean (Nivea), features people as artistic representations of a concept (Intel), or if someone is dressing as or impersonating someone of a different background (Popchips), you may run into trouble if you aren’t thinking through every detail. Some concepts, like that last one, almost never work. Once your concept is squared away, before you hit record, take a step back and look at the words you plan on presenting in your video. Even common vernacular can have shocking origins or connotations. This doesn’t just apply to new videos. Take a minute to audit some of your past videos as well. Check for any words that may be offensive, problematic, insensitive, or taken out of context. Beyond avoiding problematic dynamics or language, actively seek ways to build inclusivity into your messaging. This resource from Buffer is a great place to start to go deeper into the way language can fuel inclusivity, or harm it: “An Incomplete Guide to Inclusive Language for Startups and Tech.” Preproduction: Subtle SignalsOne of the next steps in the video production process is preparing all the necessary visual components of your project. That includes set design, wardrobe, hair, makeup, location scouting, and more. As you’re deciding how to spend your budget on the various aspects of your production, be mindful of where that money is going. Do you have any opportunities to support Black-owned businesses? Are you seeking gender and racial diversity as much as possible as you’re hiring freelancers and artists? Remember that everything you include has a particular meaning to you, but could also represent something completely different to someone else. While there is no “official” list of possible connotations of different items, this is where the power of diversity comes in handy. The wider range of backgrounds you have on your team when preparing your video, the better chance you have of catching insensitive subtle messages that otherwise might slip by. Casting: RepresentationNow you’re on to casting. A Shutterstock study revealed that over 88% of marketers agree that using diverse representations help with a brand’s reputation. A lot of the same ideas put forth in hiring a diverse team of employees apply here as well. Diversify where you source your talent, implement processes that remove your biases, and so on. Also, if you’re hiring actors for your videos, try to envision each role for as many types of people as possible. That way, when you’re scouting talent, you are more open-minded to a diverse group of actors. As you can tell, this is hardly a quick fix. However, truly inclusive video marketing is worth working towards. Beyond avoiding scandals, you’re likely to win more customers and build a more reputable brand in the process. Ultimately, this type of transformation is best described as a journey. There’s always more that can be done in the name of diversity and inclusivity. Whatever part of the journey you are currently on, the good news is that you don’t have to wait to get started on the rest. What better day than today? Let us know what steps you are taking toward being a more inclusive company in the comments below. The post Authentically Inclusive Video Marketing: A Step by Step Guide appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/authentically-inclusive-video-marketing-a-step-by-step-guide.html via IFTTT from https://johnsmith0190.tumblr.com/post/621011423647154176 from https://alvindukes.blogspot.com/2020/06/authentically-inclusive-video-marketing.html An online advertising service offered by Google, Google ads is a platform where potential customers and web users are suggested services, products, video content, and other applications. This service is beneficial for people who want their businesses to stand out from the rest in the search results. As an advertising platform, Google ads offer […] The post Boost Google Ads Performance: Tips and Hacks appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/15/boost-google-ads-performance-tips-and-hacks/ Regardless of whether you have a large company or a startup business, the key to success is customer loyalty and retention. It’s great to make sales, but if a customer only purchases once, you will continuously be allocating budget to marketing methods to attract new customers. It can cost up to ten times more to […] The post The Best Ways to Maintain Customer Loyalty appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/15/the-best-ways-to-maintain-customer-loyalty/ Crypto trading signals are a series of guidelines that can be leveraged to earn more money from profitable cryptocurrency trades. To get these crypto trading signals, you will need to register with a crypto trading signals provider. The chances of earning profits from the cryptocurrency market trading are high when you use crypto trading signal […] The post Pros & Cons of Crypto Trading Signals appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/10/pros-cons-of-crypto-trading-signals/ You are welcome here! I will assume you or a close friend or family is presently going through a hard time with chronic back pain, that is why you are reading this. Actually, I want to share some reasons I always recommend that my patients go for deep tissue massage whenever they are having hard […] The post Deep Tissue Massage For Chronic Back Pain appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/10/deep-tissue-massage-for-chronic-back-pain/ From the very first computer to today, there has been a massive surge in just how powerful the internet can become. At the center of all of this growth is the rise in online entertainment. To understand just how large this industry is, we need to look back at where it all stated. Once we […] The post The Fascinating World of Online Entertainment appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/06/05/the-fascinating-world-of-online-entertainment/ |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
April 2023
Categories |