Just because nearly everyone is working from home doesn’t mean that your employee wellness program has to come to a screeching halt. Now more than ever, your employees will be turning to any source they can for ways to stay mentally and physically healthy. With the power of video, your employee wellness program can provide exactly what they need. Studies show that wellness programs bring employees together, build camaraderie, and in some cases can increase happiness in your employees, which is great news for everyone involved. In this post, we’ll look at ways to use video to enhance your employee wellness program and track its efficacy while your team is working remotely. What is an Employee Wellness Program?An employee wellness program is a program that encourages employees to maintain a healthy lifestyle. These programs can take several different forms, but most tend to cover physical health, mental health, and community-oriented initiatives. While companies are not required to provide employee wellness programs, it is a great way to attract new hires and keep your current employees happy. During the COVID-19 crisis, these ideals are even more important. Most of us can’t do the activities we’re used to, and are stuck inside. As employers, it’s all about keeping people connected and sharing the information they need to know. It’s important to help employees find a new sense of purpose on the job during this stressful time. Getting StartedThe first step is getting an understanding of what your employees need. A simple assessment or poll can lead you in the right direction. For example, if 80% of employees are leaning toward fitness-related goals, that might be a great place to start. Once you know what your employees want, the next step is to figure out how to get it to them. Many companies create a wellness committee, or partner with a wellness vendor or company to accomplish this. These individuals will own and advocate for any and all wellness-related activities. This includes creating a wellness policy, gathering feedback, facilitating tools, and more. For more information, check out The Balance’s 11 step guide to starting a wellness program. Using Video To Promote WellnessCommunicating your newly crafted wellness project is the next step to ensure your efforts aren’t wasted. Video is one of the best ways to announce new initiatives and generate excitement. Video NewsletterAdding a video to your email newsletter is a great way to distribute helpful information. Not only will this boost click-through rates, but you’ll be able to use video analytics to see if your employees are watching the videos. While most email clients don’t support video playback, using a specific email embed code that inserts your video poster frame is a great way to encourage readers to click on your video. As far as the actual video is concerned, film a short video chock-full of wellness tips and tricks. This could be exercise tips, online fitness classes, new wellness trends, or even just reminders of work benefits that employees can utilize. Websites like Do Yoga With Me or the American Heart Association’s Cooking Skills are good examples of the type of resources you might share. A simple straight-to-camera video will be more than enough for this type of newsletter. Once you have a format for your video, replicating it on a weekly basis will get easier and easier. If you’re stuck at home, one of our latest How To Video episodes covers the basics of filming yourself without the help of coworkers. Head to our Video Library to watch, “How to Film Yourself for a Professional Result.” Daily Video MeetingsWhile this might not be exclusively for wellness, conducting daily video meetings can be extremely helpful when it comes to keeping everyone connected. Even if it’s just a quick update, making sure that employees are interacting with their coworkers face-to-face will remove conversational boundaries while curbing the feeling of isolation. These meetings could be quick updates about what your employees need to know, how current events might be impacting the business, or even just a break for your employees to catch up and chat. For video conferencing, there are a variety of options. We use WhereBy for our team meetings at SproutVideo. Wired recently compared 6 very popular video conferencing tools, which is a great place to start. Once you’ve chosen your video conferencing tool, set a recurring meeting and start chatting. Wellness VideosWhile a newsletter might provide information on programs or tips for wellness, creating videos on specific topics could also be a great way to promote your program and get employees involved. Start by asking employees to share videos of their own personal wellness tips or practices. This can take many forms, such as videos featuring stretches that you can do at home, healthy recipe videos, or mental health tips. These videos can be especially engaging during a time when so many of us can’t see our friends and family. Equally, you could find reliable resources online to share with your employees. These videos could be posted on a company intranet, shared in a video portal, communication channels like Slack, or sent via email. Employee Progress VlogsOne benefit of participating in a wellness challenge at work is the accountability that comes along with sharing your goals with your co-workers, but what if you’re all working from home? This is where progress vlogs come into play. Creating short progress vlogs is one way to keep the accountability aspect of wellness challenges going. Asking your employees to participate in progress vlogs shouldn’t be too difficult considering video chatting is becoming a regular occurrence. For example, team weight loss challenges are a popular wellness trend. While it might be hard to record yourself doing your workout, sharing a quick 5-10 second video before or after your workout could be a fun way to stay accountable and utilize video. Of course, this could apply to any number of wellness challenges, so figure out which will work best for your team. Bonus ContentCompile all the clips your employees have sent in, or anything you have that you know will get some laughs, and create a weekly highlight reel. This will without a doubt put a smile on everyone’s face and help people feel more connected. Tracking EfficacyOne of the hardest parts of running a wellness program is knowing whether you’re reaching who you need to reach, and how effective your program is overall. Video can help with both fronts. First, detailed analytics let you see exactly who is engaging with your videos. You can even see how much they watched, rewatched, or skipped. You can also easily ensure these videos stay for employee eyes only. Use allowed domains when sharing on an intranet, or enable login protection or single sign-on if using a video portal. Additional HelpAs global numbers rise, more of us will be directly affected by the pandemic in one way or another. Unexpected grief, dramatic life changes, or more could be a result of this tough time. While your employee wellness program can help, we’d also suggest making additional assistance widely available to your employees. Recommending online therapy solutions, such as BetterHelp or TalkSpace, both of which offer video sessions, solid starting point. We’re very curious to hear how other companies are adjusting their wellness plans to better accommodate a remote workforce. Feel free to share your ideas in the comments below. The post Using Video To Promote Employee Wellness appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/using-video-to-promote-employee-wellness.html via IFTTT from https://johnsmith0190.tumblr.com/post/616758389995945984 from https://alvindukes.blogspot.com/2020/04/using-video-to-promote-employee-wellness.html
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So far, […] The post Stream Soul Eater for Free appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/04/18/stream-soul-eater-for-free/ Snapchat has been a popular multimedia messaging application for nearly a decade. It is unique because it lets users share messages and images with each other for a short period of time. After about 10 seconds or so, the content is no longer accessible. The app later expanded into letting users share stories and discover […] The post How Teenagers Use Snapchat in 2020 appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/04/19/how-teenagers-use-snapchat-in-2020/ Trying to increase eCommerce sales? Many people start online stores as they believe that it will be an easy business to run because it is a thriving industry. The truth is that it is hard to make sales because it is so competitive, which can make it difficult to get noticed. It is possible to […] The post How to Increase Ecommerce Sales appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/04/17/how-to-increase-ecommerce-sales/ If you have spent years studying towards a specific degree only to find you no longer wish to enter that field, you may feel stressed and disheartened. The good news is that all that hard work does not have to amount to nothing. Did you know that it is possible to obtain a post-baccalaureate BSN […] The post Career Change? Here’s How to Become a Nurse, Fast appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/04/17/career-change-heres-how-to-become-a-nurse-fast/ Do you want to know about anabolic fasting? If yes, you are in the right place because, in today’s article, we will talk about it. Basically, it is a specific component or form of intermittent fasting. 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Even if you managed a viral win, in our fast-paced world, the excitement would be over almost before it began. To develop a sustained, scalable source of income for your business, your investment in content needs to also be sustained and scalable. That doesn’t mean you have to spend a lot of money. It means you need to develop a series, or several of them, that people would be willing to pay to watch. Choosing a TopicIf you’re a subject matter expert, a fitness fanatic, or an excellent cook, you might have an easier track to follow than others. Still, you need to find a unique angle and style that will help differentiate your content from competitors. It comes down to knowing your audience, and your own expertise. Where can you provide new insights, new ways of doing things, or a unique take on common problems? What does your target audience struggle with, and how can you help? Another option is to try and replace a service you used to offer in-person with video. For instance, workout classes can easily move online. There’s almost always an angle that will work. For example, this enterprising farm came up with Goat 2 Meeting to replace in-person farm tours. If you’re planning on live streaming or creating standalone content, try to make sure your concept is repeatable. Rather than a one-off class, create a weekly schedule to attract more customers over time. Otherwise, ensure your idea can be serialized. If you can’t think of at least five episodes you could create around your chosen topic, you probably need to go back to the drawing board. ProductionEven if you’ve never filmed a single video in your life, you can still create content you can monetize. In fact, our How To Video series is designed to help people of all experience levels learn how to produce amazing videos. At the outset, try to develop your own style of video. What do we mean by style in this context? Everything – from what you wear on camera and where you film, to the background music you choose and the types of transitions or cuts you use when editing. All of those factors contribute to the style of video you produce. The reason that a distinctive style is important is because the market for online video is crowded in most areas. You need to stand out if you’re going to get some traction. It’s important to align your content with any existing branding you might have developed for your company. Your videos should be a recognizable part of your company’s products. Bear in mind that how you plan to sell your videos will have an impact on how you plan and produce your content. For instance, if your strategy is to go for pay-per-view sales over subscriptions, your videos may turn out differently than someone targeting subscriptions. More on that below. Selling, Sharing, and Safeguarding Your VideosAfter all that investment in your content, it’s time to get your videos ready for their grand debut. You have a few big decisions to make which will dictate some of your video settings, and impact how you share them online. Sales StrategyThe main question here is how you’re planning to sell your videos. Will they be part of a subscription that renews every month? Or will you just allow viewers to rent them for a specified period of time? What about downloads – can viewers download to watch offline? SubscriptionsFor many businesses, subscriptions are the way to go. Why? Because of the snowball-like effect by which they grow. Assuming your customers are happy campers, they’ll likely stick around and continue to pay for your content going forward. This enables you to grow your revenue in a scalable, sustainable way as you continue to add new customers. Subscriptions are an excellent choice for series, courses, and training. They’re not as natural a fit for live events or one-off productions. Rentals / Pay-Per-ViewThis option is best for videos that have a short shelf-life, or live content. It also makes sense for videos that standalone without being part of a larger series. For instance, performances, documentaries, events, interviews, or feature films all make sense as pay-per-view or video rentals. If you’re planning on releasing videos on a frequent basis, this could be a good choice for your business. Otherwise, it might be hard to grow your revenue over time. Offline ViewingIt might be tempting to offer downloads to viewers who are willing to pay for your videos. However, we generally don’t recommend it for paid content. That’s because once a video is downloaded, it’s nearly impossible to control how it might be shared. Your videos are your intellectual property, and are worth a lot to your business. To retain the most control over your videos, you should only enable access to paying customers for streaming online. Allowing downloads is a reasonable decision to make if you know your customers on a more personal basis. For example, if your viewers are your fitness clients and you normally work with them one-to-one, it’s likely safe to allow them to download your videos for offline viewing. WebsiteNext, you’ll need a website where you can share your videos. At a minimum, your website should include the following:
Popular website hosting providers like WordPress, Squarespace, Wix, and others are a great place to start if you need to build a website quickly. If you already have a website, you have a nice head start on the process. It might just be a question of adding the next item you’ll need: a way to manage payments and customers. Customer and Payment ManagementDepending on the platform you select to host your website, there are plenty of options that handle both payments and access to paid content, with handy tools for managing subscriptions and users as well. No matter which solution you use for your website, the basic concept is the same.
For instance, if you’re using WordPress, several plugins enable you to process payments and manage users. Some of the most popular WordPress plugins include MemberPress, LearnDash, and WooCommerce. For Squarespace, there’s SentryLogin, MemberSpace, and AuthPro. While certain features vary across these different plugins, the core functionality is similar. Each allows you to register users, charge customers, create products or subscriptions, and process payments. Some require an additional integration with Stripe, PayPal, or a similar payment processor. And, some, like LearnDash, are specifically optimized for courses. Handling Payments in the PlayerAnother option is to handle payments in the player itself. This is ideal for rentals or pay-per-view content. Cleeng or InPlayer are both great options for in-player payments. In this instance, the video embed code is wrapped in another iframe, which prevents it from loading until the viewer enters their information or makes a payment. User Management AlternativeLet’s say your website is difficult to update, or does not support plugins like those mentioned above. In that case, your best bet is to just find a way to process payments. Then, after processing the payment, direct your viewer to a video portal or landing page hosted on another platform. For instance, SproutVideo offers basic video websites and landing pages that can easily be used for such a purpose. You’d use your main website to attract customers and handle payments. Then, you’d simply grant viewers access to your videos using password protection or login protection, and direct them to your video website or landing pages on the SproutVideo platform. You can even automate the creation of viewer logins using Zapier. Video ManagementThe final piece of the puzzle is making sure your videos are secure. Protecting your video content is essential. You wouldn’t let someone walk off with a physical product from your store, and digital goods should not be treated any differently. The first step is to select a video hosting provider with professional video privacy tools. While some website hosting platforms also offer video hosting, it tends to be very insecure, and lacking in features most viewers want when viewing videos online. At a minimum, you should look for the following features in a video hosting platform:
Domain whitelisting prevents anyone from copying your video embed code and publishing it on another website. If the URL is not whitelisted, the video simply won’t load. Keeping your video set to private is somewhat self-explanatory since you simply want to make sure your videos do not appear anywhere else online. That way, they can only be accessed by paying customers. Finally, engagement tracking serves two purposes. First, it allows you to identify and track viewers, which can be helpful if you want to make sure your viewing activity is all legitimate. You can use the information to see if people might be sharing passwords, for instance, because it includes IP address and location information. Secondly, it can also help you improve your videos by showing you which parts of your video were most and least engaging for viewers. Other features that might be helpful include video marketing tools to promote your website and videos, live customer support, and the ability to set download permissions. Ready, Set, WatchWhen all these pieces are in place, you’re ready to start making money from your videos. Of course, attracting customers might turn out to be the hard part compared to building and launching a subscription video website. We have guides to creating promotional videos for social media, video marketing for the fitness industry, video SEO best practices, and more video marketing resources on our blog. Questions about monetizing video? We’re here to help! Contact our support team or leave a comment below. The post Add New Revenue Streams to Your Business With Video appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/add-new-revenue-streams-to-your-business-with-video.html via IFTTT from https://johnsmith0190.tumblr.com/post/615520862555242496 from https://alvindukes.blogspot.com/2020/04/add-new-revenue-streams-to-your.html |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
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