No matter how many times a sales rep or marketing raves about your product or service, it can’t compete with a glowing review or testimonial from an actual customer. It’s like having a friend recommend a product, you’re automatically inclined to trust them. In this blog post, we’ll take a look at why video testimonials resonate so well with audiences, using two examples from our own archive. What is a Video Testimonial?A testimonial is a recorded statement by happy, satisfied customers who support your business. The participants sometimes volunteer, and sometimes they’re asked (nicely) to participate. Our first example is from a long-time client, VMG Cinematic. VMG specializes in video production, and needed a video hosting solution to work for their high-volume video demands. We’ll break down the reasons why we think our video testimonial structure is effective and powerful for businesses. Familiar StructureWhen watching the video above, one might notice that it has a very familiar vibe to it. That’s because it follows a simplified version of the three-act structure used in films, novels, and video games, which consist of: setup, confrontation, and resolution. The first act introduces all the major characters and themes. The second act builds on the first by raising the stakes and showing what problems may arise for the characters. And lastly, the third act should bring some kind of conclusion to the story. For our videos, the three-act structure looks like this: the customer introduces themselves and their business. They then take the viewer through a pain point or problem. Finally, they finish by describing how our product helps their business prosper. The three-act structure works well because it’s so familiar; since your audience sees it all the time, you can be sure it will resonate with them. Building TrustPeople trust the opinions of others, which is why sites like Yelp are so popular. And a good testimonial is the business version of getting the seal of approval from a friend. Potential customers want to hear from real people and it’s important to keep this in mind when filming. Make sure whoever is on camera is speaking authentically. If the script is focused too heavily on the marketing side or the product itself, it might appear insincere. For tips on how to make your message more genuine, check out our post, “The Best Way to Make Authentic Videos.” Beyond having a genuine voice, testimonials work well for B2B audiences because they build trust. A Demand Gen Report states that 97% of B2B customers cited testimonials as the most reliable type of content. In order to leverage any and all methods of building trust with potential clients, our marketing team incorporates video testimonials as part of our strategy. Showing potential customers a reliable piece of content is an easy way to build trust and get them to try your product or service. Choosing the Right CustomersIf you’re anything like us, you might have a lot of qualified customers that you’d love to feature, but how do you find the right one? Choose a satisfied customer, illustrate unique use cases for your product, and highlight easily relatable companies. For our second video testimonial, we chose Ken and Dana Designs. They fit all these criteria, and allowed us to craft an emotionally-driven, authentic narrative with stunning supporting visuals. Visually CaptivatingWe want to make sure our testimonials are dynamic and interesting enough to keep our audience’s attention. To do this, we use B-roll that relates directly to what the speaker is saying. Functionally, these B-roll shots help the viewer stay fully immersed in the subject’s business. In the Ken and Dana video above, the story could have fallen flat without the shots of the workshop, couple, and the crafting of the ring. For tips on capturing cool B-roll, check out our post, “25 Cool Places and Spaces to Shoot B-Roll.” Evoking EmotionKen and Dana Designs is a family business that works with couples to create the perfect wedding ring. It’s a relatable topic that pairs business goals with what could be an emotional experience. We incorporated B-roll and appropriate music to set the tone to create a heartwarming testimonial. A video that evokes an emotional response will always persuade them to give your product a try. If you can select a company whose story might strike the right chord and influence with your audience, you’ve found the right subject for your film. Use Cases for Your Product or ServiceThis might seem obvious, but don’t forget to leave enough time to promote your product. While building trust and emotional connections with your viewer is important, we can’t forget the main purpose of creating a video testimonial is to sell products. For us, this section is especially important because of the wide variety of use cases associated with our business. In each video above, our customers highlight the numerous ways they use our product. Having multiple examples from different customers is a great way to demonstrate the versatility of your product. When done correctly, video testimonials can be a powerful tool to bring in new clients. We’d love to learn about how you have created video testimonials. Let us know in the comments below. The post 6 Components of a Successful Video Testimonial appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/breaking-down-our-video-testimonials.html via IFTTT from https://johnsmith0190.tumblr.com/post/611132886535602176 from https://alvindukes.blogspot.com/2020/02/6-components-of-successful-video.html
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Students from non-EU countries outside the Schengen region require a student Schengen visa. The visa offered to students from countries in the Schengen region is official permission that allows the student to enter the country and live there during the period of study. The standard duration for Schengen visas for students is three months. However, […] The post What All Students Must Have Before Applying for Schengen Visa appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/25/what-all-students-must-have-before-applying-for-schengen-visa/ Studying abroad is a great choice, and Germany is one of the favourite destinations for international students from all over the world. To have a great learning experience in Germany, it is a smart idea to follow the tips offered by other students who have completed their studies in Germany successfully. In this article, we […] The post Tips for International Students in Germany appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/25/tips-for-international-students-in-germany/ At SproutVideo, we’ve been producing helpful content for nearly 10 years, and it was time for a facelift. Keep reading for details on our newly redesigned blog and video library. Redesigned BlogWe had many goals for the blog redesign, but the most important factor we kept in mind was you, the reader! Providing the best user experience was a huge priority, which is why we enhanced our navigation and user flow, created more visually dynamic layouts, and made sure that our content was easily digestible. Brand New Video LibraryIn addition to our robust blog, we’ve created a library of informational videos. For the first time, you’ll be able to find all of these resources in one place: our video library, where you can view our full video archive, including our “How To Video” series. This series covers topics in video production from cameras, lighting, post-production, and accessories. Enhanced Responsive DesignWe rebuilt our mobile site from the ground up to provide you with the best user experience. Now you’ll have nearly a decade of blog content and informational videos at your fingertips. Subscribe & FollowTo stay up-to-date, subscribe to our newsletter for email notifications so you won’t miss a single post. For even more of our content, follow us on social media, where we share tons of tips and tricks, blog post reminders, video news, and all things pertaining to filmmaking and video marketing. Instagram / Facebook / Twitter / Linkedin We would love to hear what you think about our newly redesigned blog. Let us know in the comments below. The post Welcome To The Newly Redesigned SproutVideo Blog! appeared first on SproutVideo. from SproutVideo https://sproutvideo.com/blog/welcome-to-the-newly-redesigned-sproutvideo-blog.html via IFTTT from https://johnsmith0190.tumblr.com/post/190930494653 from https://alvindukes.blogspot.com/2020/02/welcome-to-newly-redesigned-sproutvideo.html All business owners must make plans to improve their company’s cybersecurity measures. Big and small businesses are targets for cybercriminals who attempt to access data, funds, and other confidential information without authorization. Overlooking the need for improved cybersecurity systems puts your business at unnecessary risk, because the effort required to implement the best online protection […] The post 5 Easy Ways to Improve Your Company’s Cyber Security Measures appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/14/5-easy-ways-to-improve-your-companys-cyber-security-measures/ Whether you love it or hate it, Valentine’s Day is upon us once again. And with it, another opportunity to flex our creative muscles on a sweet promotional video. In this post, we’ll go over our process and share behind-the-scenes photos and video from our brand new cupcake shoot. Presenting: The Most Amazing CupcakeLast year for Valentine’s Day, we created a fun film featuring cupcakes. Instead of finding a new theme, we thought it would be more fun to turn last year’s theme up to eleven. This year, we brought in an expert to take our Valentine’s Day cupcake film to a whole new level. We partnered with Julie Horowitz, owner of Shweetums, a custom cake project here in New York City. She’s definitely a cake guru, making creations you’d never believe we’re made of sugar.
After discussing with Julie, we decided to run with the idea that bigger is better. Who wouldn’t want a giant cupcake, right? See the photo below for scale. The ProcessWith the idea in place, we got to work. For this project, we wanted to do a mix of stop motion animation and slow-motion vignettes. If you’re unfamiliar with stop motion animation, here is a quick overview.
For a full overview of stop motion, check out our blog post, “Stop Motion Animation Secrets.” The main reason we wanted to use stop motion is because it is an excellent tool to document the creation of something over time. We figured capturing Julie crafting a giant cupcake each step of the way would look remarkable on screen. We were long-time fans of her work and, honestly, we were just curious to see how it’s done! Studio SetupFor our studio setup, we kept it simple. We did a one-camera shoot utilizing our Sony FS7 with a Fujinon 18-55 cine zoom lens. To light the cupcake, we used two lights diffused to keep them soft, and far enough apart to give the cake a good shape. We kept our composition wide to give us the flexibility to make the video in both 16:9 and 1:1 aspect ratios, in order to accommodate social media and vertical formats. The last step was to secure the camera in one spot. One of the most important parts of stop motion animation is consistency, so we used sandbags to secure the camera in place so it wouldn’t move. FilmingFor the stop-motion filming, all we had to do was to start and stop the camera, and the rest was done in post-production. You can also do stop motion with a still photo camera (and that’s usually our preference) but by using a video camera, we were able to roll on some of the process, too. This gave us a lot of useable footage of the process and of outtakes. We also kept our close-up shots pretty straightforward. By focusing on the parts of the process that involved motion (icing the cake, smoothing out the fondant, or adding the last accent heart) those shots help keep the audience engaged (and hopefully make them hungry). We love projects like this because we can create a variety of assets from one single shoot. Apart from the main video, we also produce a ton of images, video clips, and behind-the-scenes footage. Every video you make can provide your team with multiple assets that can be used over time. For more on this, check out our post “How to Make Multiple Marketing Assets From a Single Video.” An added bonus to incorporating food into your marketing videos is getting to eat your project afterwards. Check out the extended cut of our video and let us know what you think about our process in the comments below. from SproutVideo https://sproutvideo.com/blog/breaking-down-our-valentines-day-cupcake-video.html via IFTTT from https://johnsmith0190.tumblr.com/post/190807780043 from https://alvindukes.blogspot.com/2020/02/breaking-down-our-valentines-day.html Business grоwth іѕ аn іmроrtаnt attribute оf entrepreneurial life. When a person ѕtаrtѕ a buѕіnеѕѕ, he/she has to tаkе саrе of ѕеvеrаl fасtоrѕ tо establish it and mаkе the dеѕіrеd рrоgrеѕѕ. Dеѕріtе introducing аn exponential buѕіnеѕѕ mоdеl, mаnу business оrgаnіzаtіоnѕ аrе forced to shut down their ореrаtіоnѕ ѕооn аftеr launching. It is bесаuѕе thеу fail […] The post How Software Can Accelerate Your Business appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/12/s%d0%beftw%d0%b0r%d0%b5-c%d0%b0n-accelerate-y%d0%beur-bu%d1%95%d1%96n%d0%b5%d1%95%d1%95/ Humans can’t physically pay attention to every single thing in their environment. Today, we can access hundreds of TV channels, thousands of shows and films on streaming services, and countless amounts of videos that are uploaded to YouTube every day, hour, and even minute. Moreover, people on average manage to look through about 3,000 marketing […] The post Cognitive Psychology for UX: The Principle of Limited Attention appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/10/cognitive-psychology-for-ux-the-principle-of-limited-attention/ In our world today, firms that rely on accurate data always stay ahead of the competition. Git analytics involves the sourcing, assessment, and deployment of workflow data from one platform. The concept is an outstanding development that has helped engineering managers and their teams in so many ways. Companies that make decisions based on data-driven […] The post The Development of Git Analytics Infographic appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/10/the-development-of-git-analytics-infographic/ No one can dispute the fact that the South has a rich culinary culture. With its diversity and rich history, it shouldn’t be a surprise that its restaurant scene has produced some amazing gems. Their fast food joints are particularly notable, especially since they seamlessly combine local flavors to their quick-service offerings. As the South […] The post 10 Southern Fast Food Chains that Should Be Available Nationwide appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2020/02/05/10-southern-fast-food-chains-that-should-be-available-nationwide/ |
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