This video footage you are about to see will get you deliberate on everything you know about life. Very soon you will start to analyze if it is genuine or just a product of someone […] The post ‘Ghost Man’ Captured On CCTV Saves Little Girl’s Life appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/29/ghost-man-captured-on-cctv-saves-little-girls-life/
0 Comments
Dancing has numerous advantages to numerous frameworks in your body like your circulatory framework, your skeletal framework, your solid framework and your general emotional wellness! During a dance party on the Carnival Sunshine, DJ DevineSongz […] The post Eight-Year-Old Enters Dance-Off And Immediately Wins The Crowd Over appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/28/eight-year-old-wins-crowd/ Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers! While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate. In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand. Stage I: Pre Product-Market FitMarc Andressen, who coined the term, defines product-market fit as, “being in a good market with a product that can satisfy that market.” Once you’ve achieved product-market fit, your company should begin to take off. Before your company reaches product-market fit, it is important to start tracking metrics to measure traction over time. That way, you can evaluate whether you should stay the course, or pivot. Kickstarter is where many early stage companies get their start. Not surprisingly, many of them leverage video to get potential investors excited about their product. Consequently, it’s a great place to find brands making videos that can give them insights like these, such as CYCL’s successful campaign. Using this example, let’s identify the video metrics that will help you to measure traction metrics: Repeat ViewsAverage Video Engagement indicates which parts of your video get repeat views, and where your viewers drop off. It’s part of SproutVideo’s viewer engagement metrics reporting. What can this data tell you? If a lot of viewers rewatch a particular segment, it could be because they don’t understand something and you should provide more information in the video, in another video, or on your website. For example, CYCL does a stellar job of explaining why their product is needed and how it works. However, a legitimate concern of a cyclist watching their video might be, “Well, do these fit on my bicycle?” since not all bicycle handlebars are the same size. If this was the case, CYCL might notice that a lot of viewers rewatch the part of the video that shows how the product fits onto bicycles starting at minute 1:08. It might be worth it to edit this video to be more explanatory about that aspect. They could also create additional content (video or otherwise) that addresses the concern. RetentionIf a viewer drops off – and especially if you notice many viewers dropping off around the same point in your video – it could be that they are bored or that your video is too long. If you think it’s the former, try creating a new video with different information to see how it affects viewer engagement. For the latter, try breaking up your video into segments and creating a playlist. You could also test simply shortening your video. Referrals or Word of MouthAt this stage, and especially for newer brands, referrals are extremely valuable. New brands haven’t yet built the brand awareness or brand recognition that can make people automatically trust what they’re offering. However, it’s no secret that people tend to trust recommendations from people they know. Social sharing is already built into our player so that viewers can easily share your videos with their networks. You can also kick it up a notch by including a Post-Play Call-to-Action that encourages your viewer to share via social media or email. RevenueIt’s possible in the pre product-market fit stage that your offering is not yet available and tracking revenue isn’t possible… or is it? CYCL’s Winglight’s were not going to be available for another six months when they first shared their video on Kickstarter, but that didn’t stop them! They eventually raised twice the amount they’d hoped for prior to launching their product. Using our Post-Play Call-to-Action feature, you can lead people straight to an pre-order page or form for your product. If you’re not comfortable doing that before you’re able to begin delivering on it, you can use the Post-Play Call-to-Action feature to encourage people to sign up for email updates and announcements so that they’re the first to know when your product is available. Whatever you use it for, track the rate at which traffic and conversions from your Post-Play Call-to-Action grow over time. Stage II: Growth StageThe growth stage comes once your start-up has, well, started up, and is beginning to generate revenue from sales. It’s still vital to track as many metrics as possible to analyze traction and growth. You need to ensure that your consumer base is expanding and your business tactics are working effectively. For example: Uber. There are few cities worldwide that Uber doesn’t operate in. It has climbed to the top of efficient transportation across the United States. It’s safe to say Uber is no longer in the early stages of its development. However, their earlier promotional videos, such the one above from early 2013, zero in on their mission statement, and introduce people to their goals for the business. At the time, the service was beginning to expand to other countries and gaining a lot of attention. This type of video helps position the company for growth in new markets by explaining its value proposition. Notice that they address not just passengers, but drivers too. Metrics to TrackAll of the traction metrics we discussed in the pre product-market fit stage (repeat views and retention, referrals, and revenue) still apply in the Growth Stage. In addition, you also want to closely monitor Unique Impressions, Unique Views, and Viewer Location. All of this data is available in SproutVideo’s analytics reporting. Seeing growth in Unique Impressions and Unique Views week over week means that more people are becoming aware of and are interested in your product. In other words, you’re gaining traction. While not a growth metric on its own, Viewer Location trends can still provide you with valuable insights as your company expands to new markets. For example, Uber might have noticed that a lot of traffic for their video was coming from a particular city that wasn’t previously on their radar. Looking at the data, it might be worth a second look. Or, say Uber ran an on-the-ground marketing campaign in a particular location at the same time they launched this video. They could use use Viewer Location data to determine if that marketing effort drove traffic to their video. If it did, that on-the-ground marketing campaign might be worth replicating in other places. Stage III: Revenue Generation StageAs the name suggests, the revenue generation stage is the point at which your business is consistently turning over profit and steadily growing as a company. At this stage, you should focus on retaining existing customers while continuing to grow. Metrics that matter in the revenue generation stage include acquisition costs, customer lifetime value, and churn rate. By accompanying these metrics with analytics data from your videos, you can get a clearer picture of what’s working. A little company named Facebook comes to mind for this one. Facebook is a great example of a big name company using a video campaign to measure business traction while in the revenue generation stage. This April 2018 video was released worldwide in the interest of damage control after the recent Cambridge Analytica scandals. The video serves multiple purposes. It reassures the public that their data is safe, reminds them why they use the site, brings the purpose of the site back to its roots, and helps retain its user base. Facebook can consequently compare the analytics of the video – how many times it has been seen (and in which countries) – with the loss/rise of active account users. By leveraging video data, you can better understand whether you are gaining or losing traction at different stages of your company’s growth. Now that you know some of the video metrics that are most useful for measuring traction, tell us what you’ll be monitoring in your next video. Let us know in the comments or on Twitter @sproutvideo! from SproutVideo https://sproutvideo.com/blog/how-to-use-video-analytics-to-measure-traction-in-each-stage-of-growth.html via IFTTT from https://johnsmith0190.tumblr.com/post/178527922608 from https://alvindukes.blogspot.com/2018/09/how-to-use-video-analytics-to-measure.html How early do you think babies learn to communicate? The minute they come out of the womb, or does it happen a bit later? Or, along with those same lines, how early do you think […] The post Baby Shows Off Talent In Adorable Baby And Daddy Duet appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/27/baby-shows-off-talent-in-adorable-baby-and-daddy-duet/ It all started with the baby gender reveal parties on Pinterest. Expecting parent would organize a party with pink and blue everything, then throw a surprise when they were about to announce the gender of […] The post Gender Reveal Football Kicked Straight Into Neighbor’s Yard appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/26/gender-reveal-football-kicked-straight-into-neighbors-yard/ We’ve said it once and we’ll say it again – the deep dark waters of the ocean are filled with wonders. We know so little of what is really hiding in its depths, it sometimes […] The post Fishing Boat Nearly Capsizes After Humpback Whale Breaches Close By appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/25/fishing-boat-nearly-capsizes/ This is the terrifying moment a rampaging python brought havoc on a busy road as drivers battled to catch it in a cardboard box. The 12ft long python brought traffic to a stop during rush […] The post Escaped Python Sparks Panic on Busy Road During Rush Hour appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/21/escaped-python-sparks-panic-on-busy-road-during-rush-hour/ ‘Panic’ on Jet Airways Flight After Loss of Cabin Pressure A Jet Airways airplane bound for Jaipur on September 20 turned back to Mumbai after what the airline said was a “loss in cabin pressure.” A […] The post Airplane Loses Cabin Pressure Mid-Flight appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/20/airplane-loses-cabin-pressure-mid-flight/ The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications. For that reason, video production companies rely on freelancers with highly specialized skill sets. Since freelancers are typically hired per project, on-boarding these new team members presents its own challenges. In this guest post from Melty Cone Video, they share their expertise in hiring freelancers. Here are their tips for consistently promoting great working relationships, efficient working environments, and ensuring smooth shoot days. Determining Which Freelancers to HireFreelancers fill gaps in your teams’ existing expertise and enable you to achieve a better end result. It’s almost always worthwhile to hire someone specialized in a particular area than trying to do everything yourself. Most video producers have a basic idea of the crew members required to make a high quality video. For every job, we typically hire “department heads.” Here’s a rundown of their titles and typical responsibilities:
Depending on the production, you may need additional specialties like special effects, prosthetics, animation, and more. From there, each video production entails an intricate conversation related to the creative framework, the budget, and the support each department needs to function smoothly. Generally speaking, you hire a department head at a minimum, and supporting crew members underneath them as needed. Balancing Crew Members Across DepartmentsIn most scenarios, more crew members supporting a department head means faster setups, smoother transitions on set, and a quicker pace overall. In the most literal of ways, one person isn’t doubling the time it takes to do something by going back and forth carrying equipment from point A to point B – he or she has an assistant helping out. On the other hand, more crew members and freelancers means more money spent from the budget. Finding the right balance between budget and departmental needs is the key to determining the number of freelancers for a production. Taking a Top-Down ApproachIn general, producers are smart to follow a top-down approach when allocating budget and resources. First, determine the department heads you need based on the scope of the project. Then, we recommend having in-depth conversations about requirements with those department heads. For example, say a video script includes a lot of shots and camera movements, but not a lot of props or work to be done to dress the set. It would not make sense to allocate the same budget and staff to your camera and Grip and Electric (G&E) departments as to your art department. You’d be shortchanging your camera and G&E teams, and overkill on the art department. Stick to the Project RequirementsThe note on budget is an important one to keep in mind. For department heads, they may understandably lean on the side of preferring more support and more crew members. However, in producing videos for businesses, it’s imperative to view the project as a whole in terms of the desired end result. Will there be graphics? Are there elements in post-production that hold more weight in the video? Does the client value sleek cinematography over acting, or good acting and simple camera setups? In that regard, it’s smart to walk backwards with your department heads to determine the ideal scenario of support and resources across all teams. For example, if a DP wants two camera assistants and six G&E crew members, but your budget is limited, a compromise might be best. You could hire two camera assistants, four G&E crew members, and two Production Assistants that specifically help everyone in those departments. That way, the production is more economical, but you aren’t necessarily losing out on efficiency in terms of manpower. Of course, it’s important to not stifle a production. If the schedule is aggressive, it’s not wise to leave a DP without a lot of support and expect them to both capture amazing footage and move incredibly quickly. Clarity and Transparency With FreelancersThe basic foundation of hiring freelancers is simple communication of three things – role, rate, and date. Many times, simply referring to the role is enough for a freelancer. For instance, a Best Boy Electric (BBE) and a Producer both know the expectation of a BBE on a crew. They don’t need to have a conversation related to what types of clamps the BBE will use. If a Producer reaches out and mentions that role, the rate, and the date from the start, in total clarity and transparency, that freelancer enters the production knowing that the boundaries of his or her job are rock solid for the dates committed. Text to Hire?Compared to normal hiring processes, hiring freelancers is often absurdly quick and informal. It might just be a 10 minute conversation, or a few text messages. We reach out to freelancers, confirm details, and expect them on set. Following the principles of clarity and transparency help smooth that out. Importantly, it conveys the impression of a professional working environment on a production. That same conversation should take place with every crew member, down to each individual PA. Although brief, it mirrors the same environment as a conversation with HR when accepting a job in an office environment. The terms, pay, and specific role are clearly stated upfront. That type of attitude is pivotal for a production where everything has to go completely right. A client doesn’t want to hear that a production fell apart because freelancers and crew members were upset. A client wants to show up on set for a video produced for their business and immediately feel like operations at hand are buttoned up and running smoothly. The number one rule with hiring freelancers is clarity and transparency. Freelancers want to feel that the world they’re stepping into is the one they’ll encounter, consistently, for the rest of the production. In some scenarios, we need to elaborate on details beyond role, rate, and pay. Those conversations are usually specific to department heads. Sometimes, they also apply to other people who will play a large role in defining the video production. Drafting “Deal Memos” With Department HeadsSome freelancers involved in a video production will end up investing a lot of time and energy into the production. Whether they’re communicating amongst the team, communicating with clients, or engaged in the creative vision of the production, their effort can go above and beyond. Accordingly, they will want to feel that the terms of their work is adequately reflected in some type of formal agreement. This is where a deal memo comes in. It’s essentially a contract for a professional that reflects the specific terms of a production. When to Put a Deal Memo in PlaceThe best example of the need for planning and drafting deal memos is directors. When it comes to business video, directors speak with clients to tap into their vision, and tailor a video to their needs. They communicate their best understanding of a project to the department heads working underneath them, including the director of photography, art director, and more. In that capacity, they regularly plan to commit time beyond a certain amount of shoot days. They prep, scout, speak on conference calls, and meet up with department heads on their own time. They also put a lot of effort into the post-production of a video to ensure the end result reflects their vision. For that reason, their deal memo has to be one that expansively and efficiently encompasses their commitment and leaves them feeling confident in their rate. Setting the Rate and Detailing DutiesMany times, directors forgo a specific “day rate” on a project and negotiate a rate for the whole project. Though a “rate” might be bid per shoot days, these directors know they will be on preproduction meetings and investing extra time. Therefore, they’ll want to feel like the rate as a whole encompasses all of that effort. In addition to locking a rate, a deal memo also details the specific duties of the freelancer. For example, a deal memo for a director would stipulate their creative responsibilities as well as their day-to-day job requirements. As mentioned above, directors are almost always on pre-production meetings with clients to walk them through the vision of the shoot. In videos made for formal business contracts, every step is communicated. Following this, deal memos may specify these types of more formal commitments, such as the pre-production meeting, for the director. Some crew members and freelancers might be on the same page just by mentioning the role name. However, significant roles, like directors, frequently require more elaboration in the deal memo to outline their responsibilities. Ultimately, the deal memo should clearly define the freelancer’s role, their time commitment, and their rate. Happy Freelancers Means Happy ClientsMost producers and production companies can point to a familiar network of freelancers they hire on a regular basis. They may even have an informal relationship wherein both parties can chat over dates and already trust each other on rates and roles. With other freelancers, being clear and transparent means encouraging the type of atmosphere that’s going to bring the best out of freelancers. Within stable bounds, with role, rate, and dates defined, they’ll bring the professionalism every business video production needs. When freelancers are happy, quite frequently, the end result of the production is a client that is happy. from SproutVideo https://sproutvideo.com/blog/how-to-hire-freelancers-business-video.html via IFTTT from https://johnsmith0190.tumblr.com/post/178267446493 from https://alvindukes.blogspot.com/2018/09/how-to-hire-freelancers-for-business.html We have no idea how this guy not only gets up, but only receives a couple of bruises from this insane video. The ATV crashed head on with an oncoming car in Saint Petersburg, Russia […] The post ATV Head on Collision with a Car appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2018/09/19/atv-head-on-collision-with-a-car/ |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
April 2023
Categories |