Jovi is now 2-years-old, he is a rough and tough little boy who knows no limits. He has overcome a lot in his two years. June of 2018, at his 1-year check-up, a tumor the size of a softball was discovered in his abdomen. Within a week and a half, he was accepted to St. […] The post Baby Slo-Mo Spit Bubbles appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/21/baby-slo-mo-spit-bubbles/
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When it comes to professional cameras, there is no such thing as “one size fits all”. In this episode of our How To Video series, Nick LaClair, head of video production at SproutVideo, sits down with Michael Rubenstein, freelance photographer and director, to talk about the camera kits they use in the real world on a typical shoot. They’re two video experts, with two really different cameras – a Sony FS7, and a mirrorless AS7ii. So, which is best? Turns out, it’s not that simple as there are pros and cons to each. Watch the video below to get a hands-on comparison of footage quality, functionality, and other factors that can make a real difference when choosing which camera to work with. Meet the ExpertsMichael Rubenstein is a Sony Artisan and a veteran photographer (16 years) and videographer (8 years). He mainly creates video content for advertising, with a focus on “real people doing real things.” Michael uses an AS7ii photo camera body with a lot of bells and whistles for his video work. In comparison, Nick works with a Sony FS7 – a professional camcorder, with far fewer accessories. In this video, they compare the pros and cons – and cost – of their different camera configurations. Their insights are not to be missed! Making the Most of What You’ve GotAs Nick and Michael discuss, when it comes to video, the difference in your results isn’t really about how much you spend on your equipment, or even how much gear you have. It all boils down to knowing your equipment, and how to get the best out of it. Here’s how Nick and Michael manage to get similar, professional quality results out of very different cameras. Footage QualityThe two of them shot a collaborative video together, allowing for comparison of footage quality side-by-side. Nick was shooting internal 10-bit 4:2:2, while Michael was recording external 8-bit 4:2:2 for the most part (here’s a primer on camera footage quality for an explanation of what that means). Any difference in footage quality was negligible at that level in the final product. Here’s an example from the FS7 performing very well in low light: There’s a lot of detail despite the low ambient lighting contrasting with the bright candle in the center of the frame. The only notable difference was when Michael had to switch to 8-bit 4:2:0 to record internally when using a gimbal. As Michael notes in the video, you’re going to see problems with 8-bit footage when you’re shooting scenes with lots of contrasting dark and light areas. You’re more likely to blow out bright whites, and lose dark blacks in your image. Compare this still to the FS7 image above: It’s a similar low light shot, with a few bright lights in the frame. Granted, this is a challenging lighting scenario. Still, there isn’t quite as much detail or dimension in the darker areas of the shot in comparison to the still from the FS7 footage above. For more examples, see if you can distinguish the difference from 1:08 – 1:41 in the video above. In contrast, 10-bit, 12-bit, or even 14-bit footage will appear more natural and cinematic in extreme lighting conditions. Cameras that can record 10-bit or higher internally are a wise choice for situations where contrasting lighting presents a challenge. FunctionalityFootage quality isn’t the only factor worth considering when selecting a camera. It also has to offer the features and functionality you need for your project. In many cases, even high-end cameras don’t come with everything you need. In fact, most professional videographers have a camera kit that’s as individual as they are. Michael’s AS7ii CameraMichael works with a photo camera body, as previously mentioned. But, that’s certainly not all he’s working with. He uses an Atomos display as a monitor and recorder. It enables Michael to easily see what the camera is recording from different angles. An external display is key for video work, especially compared to the smaller, less flexible viewfinder built into the camera body. It also allows him to record in prores 4:2:2 – a much better codec and quality than his camera can record internally. He also added a Tilta Cage to protect the camera body, and to make it easier to add accessories to the camera, as well as an EVF viewfinder and an Arri follow focus. Then, Michael powers his camera with extra-large capacity V-Mount batteries for longer shooting times between battery swaps. Shoulder mounts are not really an option given how light this setup is. Instead, an easy-rig is a better option for stabilization. Nick’s Sony FS7The FS7 camcorder can be used out-of-the-box to film. Still, like most professional cameras, it can certainly benefit from some accessories. Nick has added a RAW adapter to enable it to record 12-bit RAW footage externally. Similar to Michael, he’s also added V-Mount batteries to extend his shoot times. All these accessories make his camera resemble the weight and form factor of a cinema rig. This can be an advantage for shoulder mount filming, since the weight adds stability. However, the trade-off is having a large, heavy camera on your shoulder for potentially hours at a time. Mirrorless VS Camcorder Pros and ConsThere are a few more details that are worth mentioning in this head-to-head comparison of these two camera kits. Nick has internal ND filters, and a form factor that’s easier to use handheld out of the box, and external buttons for many of the cameras functions. In contrast, mirrorless cameras do not offer the same professional options, such as internal ND filters. Most settings have to be accessed through the camera’s menu options, which can be slower and more cumbersome in certain filming situations. Ultimately, Nick’s camcorder is a more professional rig, but Michael’s mirrorless is more versatile and can be more heavily customized. And, we can’t gloss over the difference in cost. Michael’s camera starts under $3,000 but is about $7,000 as shown. That’s around the same price as Nick’s camera stripped down out-of-the-box, while Nick’s full setup runs closer to $15,000 once you tally up all the add-ons. Less Isn’t LessLess isn’t necessarily less. It’s all about getting the most out of your budget. Different camera kits serve different purposes. Michael relies on the flexibility and portability of his gear because he’s often thrown into situations for so-called “run-and-gun” style shoots. Nick also uses his for this type of shooting (and Nick’s rig is one of the standard options for the rigors of reality TV, among other types of shooting). Still, as we explored in the footage quality comparison, there is not a giant difference in the outcome in certain situations. Michael is able to achieve a similar level of quality with his much smaller and less expensive setup when able to record to external media. Feeling FlexibleFlexibility is so key. Being able to operate as a single person camera crew can give you many opportunities in the current environment for creative professionals. If you can be more flexible about the gear you’re using, the type of work you’re doing, and… more or less everything else, it’s a great time to be working in video. What accessories do you rely on in your camera kit? Are you using any we didn’t mention that you think are worth discussing? Please share your thoughts in the comments below! from SproutVideo https://sproutvideo.com/blog/real-world-lessons-camera-features.html via IFTTT from https://johnsmith0190.tumblr.com/post/185738794588 from https://alvindukes.blogspot.com/2019/06/real-world-lessons-about-camera.html On the New York City subway, a man falls asleep on a stranger who is playing the harp. More The post Man Naps Through Musical Morning Commute appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/20/man-naps-through-musical-morning-commute/ Sam and Moose run a small river in Jet Steam Boats. The ending is a high speed 360. More The post Whipping a 360 in a Jet Stream Boat appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/19/whipping-a-360-in-a-jet-stream-boat/ Friends of us at a game lodge owns this little monkey. They bought a Bull Terrier puppy from us and it was love at first sight!! Since then they have become best buddies. More The post Monkey Grooms Puppy Pal appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/18/monkey-grooms-puppy-pal/ Here is little Beau the Labrador-Poodle Cross, meeting his new best friend Hank the Boxer-Lab Cross for the very first time. Beau was extremely nervous at first, but soon was jumping and desperately trying to get Hank to play. Hank was playing the big brother role well, and put Beau in his place a few […] The post Cute little puppy meets big dog for the first time appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/16/cute-little-puppy-meets-big-dog-for-the-first-time/ Peanut encountered a fence she could wiggle through, so her owners attached a wooden spatula to her harness to keep her from escaping. It works perfectly! More The post Spatula attached to collar prevents dog from escaping appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/15/spatula-attached-to-collar-prevents-dog-from-escaping/ A boy in this little girl’s class has been bullying her so now she’s training to get him back! Adorable! More The post Little girl puts on Hulk costume to fight bully appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/14/little-girl-puts-on-hulk-costume-to-fight-bully/ It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible? In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make. 1. AdsPerhaps the simplest idea is to take one longer video, and cut it down into shorter clips for advertising on different platforms. We like this approach because you’re not just repurposing video content you already shot, you’re also sharing a consistent message and reinforcing your branding with different audiences. Start by identifying any interesting soundbites, calls-to-action, or main selling points from your video. Then, assemble these segments into an ad with a video editing program. The length a video ad can be varies quite a bit depending on where you’re sharing it. It’s smart to have a destination in mind before you put your ad together. You might find different cuts work better for audiences on different platforms. For example, we produced this video for our marketing site as part of our Superheroes series: We also cut it down to a much shorter version to use in advertising campaigns: Another example comes from our How To Video series. Granted, we were having some fun with this concept over Halloween. However, the cut down from a full length video to a much shorter promotional video for the series really works. Here is the full length video from our How To Video episode about horror lighting on a budget: And here is the promotional cut we made for the How To Video series: As you can see, you don’t always have to shoot new footage to make an ad. You can mix content from other shoots together in a creative way to make something completely fresh. 2. Still ImagesAnother easy approach to generating content from your videos is to take still images and use them for other promotional purposes. For instance, we often use this approach when creating social media posts to promote a blog post. Not sure how to grab a frame from your video? This is really easy to do with the SproutVideo platform. In just a couple clicks, you can easily grab any frame from your video to use in a marketing campaign. Navigate to the video you’d like to use to generate a still. Then, scroll down to open our custom poster frame picker. Select any frame from your video to use as the poster frame. Then, right click on the new image in the poster frame picker, and select Save to download the image to your computer. Be sure to switch back to your original poster frame if you don’t want to use the still image you just generated as your poster frame too. 3. Blog PostSome types of video are a more natural fit for this approach than others. For instance, interviews with experts, a new take on a current trend, or educational content are all perfect blog fodder. However, there’s almost always an angle you can write about for any type of video. Say you produced a series of ads for your business. You can write about what it took to make these videos, or the way your branding is evolving through these ads. For example, after making an explainer video for our video website features, we wrote about how we produced that explainer video for less than $4k. We felt the lessons we’d learned through that process would be helpful to share with other businesses facing similar challenges. The smartest approach to this idea is to plan it ahead of time. For instance, if you know you’ll write about the making of your video, you’ll probably want to capture some behind-the-scenes images or video to include with the post. Of course, that’s not always how things work out. As they say, constraints are the mother of creation. It’s all about finding the right angle that will hook your audience. 4. Audio TracksWhile this tip works best for videos with dialogue, you can usually repurpose the audio from your video in different ways. For instance, if you interviewed an expert, you could take that audio track and use it in a podcast. You can also extract testimonials, voiceovers, and interesting soundbites to use in ads, podcasts, or other videos. For videos without dialogue, it’s all about reusing the music or sound effects. The applications might be more limited than for dialogue, but this is still a smart way to get the most out of your content. By saving on audio production, you’ll maximize your video budget. If you’re able to extend your video content into podcasts, you’ll also be able to reach new audiences. 5. PresentationPresentations can be an easy way to digest information. This is a good option for videos that contain detailed procedures or lots of data points. For example, if your video is a deep-dive into a topic, an expert interview, or contains step-by-step training instructions, you can take the same content and break it out into slides. You might even be able to use still images from the video on your slides (see tip #2). You won’t want to use every single frame for this purpose. Try to capture the key points from the video and condense information as much as possible. Keep it very visual so the presentation is more in keeping with the original video on which it’s based. Presentations can be shared on SlideShare (owned by LinkedIn), or offered as a download to your audience. This is a particularly nice option for anyone looking for a summary of the information provided in your video. 6. InfographicTranslating a concept from a video to an infographic is not as complex as it may sound. For instance, you can convert just one major takeaway from your video into an infographic. In many ways, an infographic is not that dissimilar from a storyboard for your video. If you created one for your video, you could save time by loosely mapping your infographic to your storyboard. To avoid getting bogged down in the production of your infographic, plan out the key concepts you want to use from your video. Take stills from the video to help plan the infographic visually. Then, check for any visual elements you can re-use directly from the video. For instance, if you have any motion graphics in your video, you might be able to use the same graphic files to make your infographic. If you’re a little design-challenged, never fear. There are a lot of tools available online to help with infographic creation. Canva, Piktochart, Venngage, or Photoshop or InDesign are all great choices. 7. B-RollYou can never have enough b-roll! B-roll footage is content you can use to smooth over edits, illustrate dialogue, provide context, or add an artistic touch to a new marketing video. Any footage can serve as b-roll in a new video if you get creative. For example, we used footage from our Superheroes series in a totally different video promoting a new feature release (catch it at 0:10): By keeping your video clips organized and accessible in a central location, you’ll have a good sense of the b-roll available to you when you start a new project. Review your video library periodically to keep it up-to-date and refresh your memory of older content. You’d be surprised at how many uses you can find for different types of footage. 8. Expert Quotes or Written TestimonialsThis tip is perfect if your video features an expert or executive speaking about a topic, or customers talking about the benefits of your products or services. You can extract those quotes and use them as written content in other marketing materials. Don’t overlook this valuable source of quotes! The best way to track this is to transcribe your videos, and make a note of any soundbites that jump out at you. Track and share the quotes in a central way so other members of your marketing team are aware of them. We hope these ideas will help you maximize the value of your investment in video. If you have any other ideas about unexpected ways to leverage your video content, share in the comments below! from SproutVideo https://sproutvideo.com/blog/make-multiple-marketing-assets-from-single-video.html via IFTTT from https://johnsmith0190.tumblr.com/post/185576410493 from https://alvindukes.blogspot.com/2019/06/how-to-make-multiple-marketing-assets.html Garth Brooks serenades 89-year-old Laura at his concert in Lafayette, LA. He then gives her his guitar. It was the best birthday present she could have ever received. Her last concert before Brooks was Elvis! More The post Garth Brooks serenades 89-year-old woman on her birthday appeared first on Viral Viral Videos. via Viral Viral Videos https://viralviralvideos.com/2019/06/13/garth-brooks-serenades-89-year-old-woman-on-her-birthday/ |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
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