Video marketing is probably a big part of your marketing strategy. And if it isn’t yet, it soon will be. As demand for video goes up, it begs the question: should your company invest in an in-house team to produce your videos? Hiring dedicated team members to produce videos regularly sounds like a dream, but how do you do it? In this blog we’ll discuss how to bring video production in-house, and why it could be a great move for your company. Why Bring it In-House1. Better WorkflowHaving dedicated video team members means that they will be part of the process from the beginning. The video team is part of your company, and that means they’ll have a much greater understanding of your business from the get-go because no one knows your company and content plan better than those who help to shape it. Internal teams that work together on a daily basis generally are much more efficient then outside contractors. 2. Quicker TurnaroundsAn in-house video team also eliminates that back and forth you have to go through with external teams. Meetings to go over minute details and wait times to receive footage or updates all can be a thing of the past with an in-house video production team. Moreover, controlling all the video production and editing allows you to create content whenever you need it. If there’s a new social trend or inspiration strikes, your team can produce a great video in no time. 3. More VideosQuicker turnarounds mean you’ll be able to produce more videos. The same team working together on a unified marketing plan has the ability to design a system that works. The more efficient the system they create, the more videos you can expect them to produce. Having all the people, tools, and ideas in one place will cut downtime each step of the way. For information on creating videos from start to finish, check out our blog, “Planning Your Video In Just One Day”. 4. Cost Per VideoPurchasing equipment and hiring employees will, without a doubt, be expensive. However, frequently hiring freelancers or agencies adds up very quickly and can become even more costly over time. The more videos you produce in-house, the less each video will cost. Those potentially higher initial costs will turn into great investments that will pay off for years to come. If you plan your budget accordingly, you’ll be able to see the money your business will save by hiring a single person or a whole team for your in-house video production. When Not to Bring Video Production In-HouseWhile we think bringing your production in-house will benefit many businesses, there are scenarios where it might not be the right move. 1. Significant InvestmentWhile hiring a team member or full team on board might save money in the long run, it will cost a lot up front. Take a look at this video equipment example:
from SproutVideo https://sproutvideo.com/blog/bringing-video-production-in-house.html via IFTTT from https://johnsmith0190.tumblr.com/post/190569864563 from https://alvindukes.blogspot.com/2020/01/bringing-video-production-in-house.html
0 Comments
Leave a Reply. |
Alvin DukesYour channel page is another often great opportunity to alert the algorithm about your content. Make sure that you fill out every aspect of your page. Archives
April 2023
Categories |